The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 16 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
FlowChat lets users scrape and import member lists from Facebook groups
“Any like Facebook group that your Facebook profile is a part of you can go and import that member list, or if there's any post comment or Facebook.”
Chris Baden Sep 7, 2021 ▶ 8:57 FlowChat Goes From $0 to $40k MRR in 4 Months Using 1 Tactic
Assertion Supported
Cross-channel user-level conversion tracking is no longer possible
“It's become now nearly impossible to do, and that's mapping like a user's ID. Nathan, your ID for being exposed on, let's say, Google media to Facebook media to Pinterest media to a conversion it is no longer possible within the realities of MarTech to build t…”
Trevor Testweed Feb 22, 2021 ▶ 6:53 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
Assertion Supported
Campos: Facebook's core engagement metric was 'L 5 of 7'
“Actually when Facebook had was what's called L five of seven. So did you use the product five out of the last seven days? And we're using something very similar or woven to track engagement. The 10 friends was basically the, if you got 10 friends, you were muc…”
Tim Campos Aug 2, 2020 ▶ 10:40 Woven.com: Ex Facebook CIO Looking to Re-Invent How We Setup Meetings
Assertion Supported
Osetek: Roughly 90% of New US Digital Ad Dollars Go to Google and Facebook
“So a lot of studies, at least in the U S have shown that something like 90% of the new digital dollar dollars going into digital have been going to Facebook and Google.”
Alan Osetek Mar 24, 2018 ▶ 7:54 973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM
Assertion Supported
Perry: MyHeritage Hit No. 1 Free App in 22 Countries Using D-ID Tech
“Their app, MyHeritage app, because of our technology, was first place in the App Store, in the free apps, in 22 countries. Above Facebook, TikTok, Instagram.”
Gil Perry May 19, 2021 ▶ 15:54 Deep Fake Tech Pivoted from $0 Last Year, $24m Raised, CEO teases new round
Assertion Supported
Lemp: Facebook and Google Power 49% of Internet Advertising
“You have sites like Facebook, sites like Google. I mean, they're powering 49% of all internet advertising.”
John Lemp May 13, 2018 ▶ 2:45 1023 Will He Win Battle For Bottom of Blog
Assertion Supported
Playbuzz became Facebook's most-shared website within a year of launching
“Our website, plebaz.com, became the most shown website on Facebook. Less than a year after it launched, just by virtue of housing, editorial content,”
Shaul Olmert Nov 12, 2017 ▶ 12:14 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
Prediction Held up
LinkedIn's Ad Scale Will Never Match Facebook Due to Audience Focus
“From the scale standpoint, no, you know, like it's a B to B focused audience. The audience of professionals that they go after are, you know, high talent, high income professionals. So, you know, as opposed to janitors on the far end of the spectrum, you know,…”
Chris Mann Sep 23, 2017 ▶ 4:56 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Assertion Supported
Joost de Valk: Consulted on SEO for eBay, Facebook, and The Guardian
“I was working for some of the biggest brands on the planet. I've done SEO for eBay, the guardian, Facebook. So I let the migration from guardian co UK to the guardian.com.”
Joost de Valk May 9, 2020 ▶ 2:52 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
Assertion Supported
Detectify co-founders hacked Google, Facebook, and Dropbox before starting company
“My co-founders that are some really, some of the world's best white hat hackers, they have more or less, as part of this responsible disclosure scene, they have hacked, you know, Google and Facebook and Dropbox. They hacked Facebook with the help of Dropbox, e…”
Rickard Carlson Jun 19, 2017 ▶ 3:54 695: When You Deploy Software Product, Use This to Keep Hackers Out with Detectify CEO
Assertion Supported
Frrole uses official Twitter and Facebook APIs rather than web scraping
“We have data partnerships with both Twitter and Facebook. So, so we have access to you know official access to these API. So it's a no scraping part there at all”
Amarpreet Kalkat Apr 21, 2017 ▶ 3:35 EP 636: Bangalore Startup Hits $40k MRR Helping 18 Customers Get Consumer Data Using Social Intelligence with Frrole CEO Amarpreet Kalkat
Assertion Supported
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Drew Canole Feb 23, 2017 ▶ 3:35 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Assertion Supported
Lockwood: Google Makes Up to $50 Per User Annually, Facebook $12–$18
“I think, ah, Google make as much as, like, 50 bucks a year per user. Facebook it was around about, sort of, 12, 18 maybe. Twitter a bit smaller.”
Kelvin Lockwood Jan 28, 2016 ▶ 9:56 Getting 1m Users Fast with Kelvin Lockwood
Assertion Supported
Walmart operates more than 4,000 individual Facebook pages
“Walmart has over 4000 Facebook pages.”
Peter Friedman Jan 15, 2018 ▶ 5:18 905 Went Public, $650m Market Cap, Crashed, Now $10m ARR But Only $1.8m Market Cap, Why?
Prediction Held up
Meyer: Facebook is rumored to be introducing video search capabilities
“Facebook's about to introduce search. Every is kind of the rumor within the video world for Facebook.”
Mickey Meyer Apr 4, 2016 ▶ 13:34 He Got 17m YouTube Subscribers and 1b+ Views EP 224
Assertion Supported
Harris: Huckabee's 2008 Campaign Relied Primarily on MySpace and Facebook
“When I was working for Governor Mike Huckabee in 2007 and 2008, our main two online platforms were MySpace and Facebook just became more and more important towards the end of the campaign.”
Vincent Harris Jan 29, 2016 ▶ 3:58 The Genius Who Runs Ad Budgets of Politicians You Know with Vincent Harris of Harris Media
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