The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 48 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Engman: Climeon has potential bigger than Apple
“But I came across Kleinman, and I was like, wow, I don't think I can ever create a company with such a potential, because this potential is bigger than Apple, bigger, bigger than all the companies I mentioned.”
Christopher Engman Oct 9, 2017 ▶ 10:38 807: He Exited His Company Than Invests $1m Into Energy Company For Operations Roll
Disclosure
Superwall Customers Are Passing App Review Using Stripe Billing
“Like, so we have, we now have customers that are using super wall to build with Stripe. And they're just getting through app review, like, it's fine.”
Jake Moore Jun 19, 2025 ▶ 19:52 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Insight
Moore: Apple's Merchant of Record Services Are Worth Around 15%
“Apple is a merchant of record. And Apple deals with, you know, you don't have to deal with chargebacks, you don't have to deal with disputes, you don't have to deal with taxes. You also don't have to deal with involuntary churn. Because I have news for you. If…”
Jake Moore Jun 19, 2025 ▶ 18:16 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Assertion Contradicted
McKelvey: Apple kicked VeriFone out of Apple Stores after Square attack
“He ended up upsetting Apple, and Apple kicked them out of the Apple store.”
Jim McKelvey Apr 5, 2021 ▶ 30:22 Billionaire Co-Founder of Square Joins Latka
Opinion
Latka: Apple and Google amplified Facebook's Cambridge Analytica scandal
“I really believe that Apple, Google, these guys that see Facebook as a threat are doing a great job right now at propping up this Cambridge Analytica scandal.”
Nathan Latka Oct 14, 2018 ▶ 21:08 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Prediction Didn’t hold up
Walch: Apple will never release granular playback drop-off data
“And I don't see Apple ever releasing out the information that we would need to get on that playback and where it leaves.”
Rob Walsh Jun 2, 2016 ▶ 18:58 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Prediction Not checkable as stated
Moore: Alternative Mobile Billing Will Create a Venture-Scale MoR Market
“I think that there are going to be tons of new merchant of records that are introduced to the market if the ruling is here to stay. And that's crazy because a huge, you know, it could mint a Completely new market overnight. That's like a venture scale.”
Jake Moore Jun 19, 2025 ▶ 18:45 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Opinion
Hurt: Apple privacy changes profoundly broke Facebook's ad targeting engine
“And of course they had invented the world's best ad targeting engine up until when Apple changed their roles and really broke that, that that engine pretty profoundly.”
Brett Hurt Jun 6, 2023 ▶ 4:33 How Investors Bought 50% of Data.World with 2.1m free users, accounts at 31k paid seats
Opinion
Apple's privacy changes killed the ability to perform proper marketing attribution
“Apple basically deprecated what is called a device identifier that many companies use for marketing tracking. This killed the ability to actually do attribution properly”
Mayor Sadra Jan 1, 2022 ▶ 6:42 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Assertion Contradicted
Chowdhury: A FeedSauce co-founder is Apple's head of marketing
“And one of our co-founders is the head of marketing at Apple as well.”
Omar Chowdhury Nov 14, 2020 ▶ 13:51 FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
Assertion Not checkable as stated
Latka: Confiscating top corporate cash reserves cannot solve the US deficit
“Even in Q four, two, 19, Microsoft, one hundred thirty six billion Berkshire Hathaway, one hundred twenty eight billion Alphabet one twenty one billion Apple a hundred billion. Even if you took all of that money, it doesn't barely even make a dent. In the 20 t…”
Nathan Latka Apr 15, 2020 ▶ 39:42 New podcast: Jason Yanowitz on Consequences of Fed Stimulus, Socialism Next, Bitcoin Halving
Assertion Supported
Zafar's 1998 startup invented the fingerprint sensor tech now powering iPhones
“We invented the fingerprint sensor chip. In 1998, we had it built into the laptop in 19 early. So today that technology and my team work for Apple is in all iPhones.”
Naeem Zafar Oct 4, 2019 ▶ 1:31 1532 His Hardware + Software Will Reduce Grain Spoilage by 30-50%
Insight
Smith: Major tech incumbents are currently out-executing agile startups
“What's happening in tech is you're watching for the first time ever the biggest companies execute better than the smaller companies in a lot of different ways with Amazon and everything else where we haven't seen this kind of juice since probably the Microsoft…”
Ryan Smith Feb 10, 2018 ▶ 26:03 931 Qualtrics "Well Past" $250m in ARR, When Will The Go Public?
Insight
Sholom: App Store featuring matters less than spending millions on marketing
“It's at the end of the day, it's not that important if Apple featuring you or not, it's just additional bonus. Anyway, you have to run your marketing activities very heavily and Spend millions of dollars to get on the top of the charts.”
Sergey Sholom Sep 2, 2017 ▶ 10:41 770: Crypto: He Has Third Largest ICO Ever With $53m Raised
Disclosure
MobileGo operates non-profit, passing 100% of revenue to developers and gamers
“They are for profit companies. We are a non-profit company. We have only one goal to provide all 100% that are generated by the business to provide it to developers and to gamers. Yes? And a part of it even to charity. Yes? So, no profit we are going to get ou…”
Sergey Sholom Sep 2, 2017 ▶ 17:45 770: Crypto: He Has Third Largest ICO Ever With $53m Raised
Prediction Not checkable as stated
Latka: Autonomous fleets will shift car ownership to corporate balance sheets
“I believe that very soon, you know, the assets of a car is going to live on the balance sheet of a company versus an individual because companies are going to have automated vehicles are going to have Fleets like Google, Apple, and Uber, and people aren't goin…”
Nathan Latka Jul 8, 2016 ▶ 7:29 EP 349: He's Really Smart So Why'd He Quit for Startup?
Opinion
Holiday: Steve Jobs deserved to be fired from Apple in 1985
“So you look at someone like Steve Jobs, like, look, he was fired by Apple, and he deserved to be fired. He was horrible. If you were John Scully. You would have fired Steve Jobs. Because he wasn't delivering on sales, and he was unmanageable, and he was destro…”
Ryan Holiday Jun 20, 2016 ▶ 23:07 EP 331: Trump Suicide Predicted By Best-Seller Ryan Holliday, Sites Ego
Assertion Supported
Apple refuses to sell repair parts to independent shops
“Apple does not actually sell repair parts.”
Erica Douglas Jun 17, 2016 ▶ 8:21 EP 328: She Bought 50% for $17k, Now Does $1M Per Year in iPhone Repairs
Opinion
Williamson: Stanford and Berkeley Grads at Apple Couldn't Fix Production Systems
“When I ended up at Apple, I was working with, you know, all these kids coming out of Stanford and Berkeley that had a lot of theory, but couldn't actually do anything. You know, I'd say, hey, you know, we're doing 360 transactions per second to this MySQL data…”
Ben Williamson Jun 10, 2016 ▶ 20:51 This App is Redefining On Demand Apparel Commerce with 3m Downlaods and $3m+ In Sales, EP 273: Ben Williamson
Disclosure
Apple acquired Customer.io's database vendor and refused to renew their support contract
“That this database company ended up getting acquired by Apple. They didn't renew our service contract, and so we encountered this issue where we were trying to scale up, and the entire cluster fell over, and we couldn't, you know, it was really hard to get sup…”
Colin Nederkoorn Oct 8, 2024 ▶ 9:59 Customer.io Just Hit $70m Revenue - 9 mistakes to avoid with CEO Colin Nederkoorn
Insight
Ofosio: Apple cannot effectively target niche chronic disease management
“Apple, for them to move the needle, they have to focus on a larger audience. And we are not focused on a larger, or like, you're not my customer. I mean, I don't know whether or not I'm assuming here, but we're, our customers are the chronic condition patients…”
Nick Ofosio Feb 28, 2022 ▶ 13:40 Why he raised $150k at $4m Pre Seed Round
Disclosure
Hayes: Fanbase has generated roughly $300,000 in post-Apple platform volume
“That's what the platform has made. Probably about 300,000.”
Isaac Hayes III Jan 26, 2022 ▶ 17:59 Fanbase Helps Creators Monetize, 200k Downloads, $300k in Total Volume
Opinion
McKelvey: Bypassing Apple's dock connector for the audio jack was right
“Our, you know, our first product was bypassing the dock connector, which was that, you know, multi-pinned thing at the bottom of the phone. And We went through the hardware jack, and I think that was still the right decision”
Jim McKelvey Apr 5, 2021 ▶ 31:03 Billionaire Co-Founder of Square Joins Latka
Disclosure
Montgomery: Mycroft Targets Any Business Competing with Apple, Amazon, or Google
“So we want our target is any business that views Apple, Amazon, and Google as a potential competitor. And given that Google's making self-driving cars and Amazon is launching spaceships, that's a really broad category of businesses.”
Josh Montgomery Oct 1, 2018 ▶ 12:53 1164 Want Your Own Alexa, Without Amazon Influence? Mycroft Raises $8m For Opensource Voice Stack
Disclosure
Niche plans to launch workplace reviews targeting major tech companies
“So by the end of this year, we'll have moved into workplaces. So the same model, but on what it's like to work at Apple, Facebook, and Google.”
Luke Skurman Sep 29, 2018 ▶ 15:55 1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue
Opinion
Medina: Microsoft missed the smartphone wave by treating phones as mini PCs
“Microsoft sort of tried to throw, you know, resources at this problem with a grander vision that there will be no sort of winning a foreign factor in terms of size, that the phone is just, you know, one smaller device than a tablet, which is one smaller device…”
Manny Medina Sep 3, 2018 ▶ 7:34 1136 Outreach.io CEO: "We'll hit $10m/quarter in 2018" with focus on ARPU expansion
Disclosure
Nardone would sell Flashtalking to Apple for $400 million
“Yes.”
John Nardone Nov 11, 2017 ▶ 19:44 840: Ad Tech: $400m from Apple? Deal! FlashTalking Doing 15-40b Impressions/month
Assertion Not checkable as stated
Apple Connection Got The Slow Hustle Featured on iTunes Homepage
“Oh, well, I got a friend that talked to a friend that has happens to work at Apple and they're like, oh, this show's cool. We're, you know, you guys are small, but we're going to put you on there. They put us on the homepage.”
Peter Awad Jun 20, 2016 ▶ 11:14 4 Kids Under 8, Traveling Country, Runs 3 Businesses, How?! EP 306: Peter Awad
Assertion Not checkable as stated
Walch: iTunes Top Episodes chart reflects weighted weekly downloads after 24-hour delay
“So when an episode is released in iTunes, it won't show up in the top episode list until about 24 hours after it's been released. So if you look at that list, it's again, it's going to be how many new downloads that show is getting in the last week with again,…”
Rob Walsh Jun 2, 2016 ▶ 5:46 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Supported
Fanus: JobPaths Powers NYC Veteran Hiring, Partners With Uber and Apple
“So some of our biggest clients, we power the city of New York's initiative to help veterans connect with jobs, both on the global process with civilian positions, but also within the city for some civil service positions within the city. So really working with…”
Jack Fanus Dec 19, 2022 ▶ 1:53 How JobPaths Hit $1.2m in Revenue Helping Ex-Vets Get resources and jobs
Disclosure
Hayes: Fanbase takes a 20% cut on in-app purchases
“So Fanbase takes 20% of all the revenue that comes through. So it goes through in-app purchases through the Apple App Store. So for every dollar, you know, Apple and Google take 30 cents. We take 20 and we pass 50 on to the user.”
Isaac Hayes III Jan 26, 2022 ▶ 10:12 Fanbase Helps Creators Monetize, 200k Downloads, $300k in Total Volume
Disclosure
Adi Berenson and his technical co-founder split Clair Labs equity equally
“We are we're two co-founders. So my co-founder was working with me in Apple, and he's the brains behind the technology. He's a PhD in computer vision. He's one of the brightest minds in Israel in computer vision... Well, you should, but I'm lucky, so we're fif…”
Adi Berenson Dec 28, 2021 ▶ 15:12 HealthTech Device Prevents COPD Patients from Hospital Visits, $9m Raised, 50 Devices Shipped
Assertion Supported
Holmes: 5G iPhones require 100 RF filters versus 6 in 2007
“Back in 2007 when the first iPhone came out, it had about Half a dozen filters in it. Today, the current five G iPhone has about a hundred filters in it.”
George Holmes Jun 19, 2021 ▶ 3:31 $3m in Revenue and $227m Market Cap? How is Resonant thinking about Software?
Assertion Supported
Apple named MySwimPro App of the Year in 2016
“We were app of the year by Apple... We were app of the year in 2016.”
Ferris Spetty Nov 8, 2020 ▶ 7:28 MySwimPro Hit 15k Customers, $1m in ARR Selling Swim Instructions
Assertion Contradicted
Nusimow: Physicians bought 10% of initial 300,000 iPad pre-orders
“Way back in April, 2010 when the iPad first launched, there were about 300,000 pre-orders for the iPad. And it was limited to, like, two iPads per household or customer. And about 10% of those, 30,000 of those were sold to physicians.”
Michael Nusimow Sep 21, 2019 ▶ 9:29 1519 Health Records Company Hits $23m ARR Serving 6000 Health Customers
Assertion Not checkable as stated
Steve Jobs tried to acquire Howard Marks's startup when he was 20
“Well, I met Steve Jobs when I was 20 years old at Apple, because he wanted to buy my company.”
Howard Marks Aug 5, 2018 ▶ 19:08 1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
Assertion Supported
Salesforce AppExchange launched before the Apple App Store
“And I think what was really exciting is it was before the Apple ice store and the Apple iPhone store.”
Sati Hillyer Jul 17, 2018 ▶ 1:57 1088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY
Opinion
Jack Welde: Tim Cook is transforming Apple into a SaaS-style leasing model
“I actually really think that you know, I really think that Tim Cook is doing a really pretty incredible job at Apple. I think he had some big shoes to fill, and I think that he recognizes that the iPhone still has a lot of life left into it from a growth persp…”
Jack Welde Apr 22, 2018 ▶ 18:40 1002 How He Makes $10m+ Speaking Every Language on Earth
Assertion Supported
Tumult co-founder left after four years to return to Apple
“After four years it was a good run, and he decided that he really enjoyed being at Apple again, so he went back.”
Jonathan Deutsch Mar 19, 2018 ▶ 4:02 968 How Tumult Hit $5m in Sales, Handled Co-Founder Leaving for Apple
Disclosure
Mac App Store feature boosted daily downloads from 50 to 400
“Luckily we just got featured in the in the Mac app store. So that number kind of jumped. We're doing 50 downloads a day roughly. And then now that's around like anywhere from like two to 400.”
Evan Leong Sep 17, 2017 ▶ 13:42 785: He Makes $500k+ From Udemy Helping You Code
Assertion Not publicly verifiable
Benson: Badger Maps ranked as Apple's top sales app for 18 months
“We were the top one in, in the sales apps for about a year and a half until they got rid of the concept of sales as one of their ranking types.”
Steve Benson Feb 4, 2017 ▶ 8:06 EP 560: Badger Maps Does $1.2M in 2016, $120k MRR, Looking to 3x with CEO Steven Benson
Disclosure
AstroPrint monetizes via OEM licensing and a 70/30 app store revenue split
“One side is software that goes inside a three D printer that makes the printer very easy to operate. That's free for personal use, but we charge for commercial use and branding typically on a per printer basis. Our main customer there being a printer manufactu…”
Drew Taylor Jun 5, 2016 ▶ 3:09 Will This 43 Year Old Win The 3D Printing Industry? EP 260: Drew Taylor
Assertion Supported
Walch: Apple ecosystem accounts for 70% of podcast consumption
“Apple, iTunes, and the podcast app are 70%.”
Rob Walsh Jun 2, 2016 ▶ 18:33 Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
Assertion Supported
Spivack: SRI incubator invented the technology that became Apple's Siri
“Dice.com went public in oh seven, and then I went and worked with SRI, which is Stanford Research International, to build their incubator which, among other things invented the technology that later became Siri on the iPhone for Apple”
Nova Spivack Jun 2, 2016 ▶ 2:25 The Inside Scoop On Building $1b+ Unicorn Data Company with Nova at Bottlenose.com, EP 248: Nova Spivack
Assertion Partly supported
Williamson: Apple's original iTunes application was built by two developers
“You know, if you look at like the original iTunes application, that was two guys.”
Ben Williamson Mar 1, 2016 ▶ 4:48 How YoShirt App Went from $0-$1m Fast with Ben Williamson of YoShirt Episode 23
Disclosure
Vickstrom: Mobal to integrate with Apple as business listings consolidate
“And we believe like that sort of the world is consolidating into this bigger platform. So again, Google, Instagram, Facebook, and really soon as well, Apple is where we're integrating with the platform.”
Jacob Vickstrom Feb 5, 2023 ▶ 2:37 How he grew from $30k/mo to $120k/mo TTM for his Business Listing Metadata Management SaaS
Disclosure
Clair Labs originated from Adi Berenson's digital health work at Apple
“So actually it's all started from our work in Apple which I cannot get too much into it. So my background is coming from consumer electronics, but in my days in Apple, I got to work a bit with them on digital health projects. That was back in 2017.”
Adi Berenson Dec 28, 2021 ▶ 1:19 HealthTech Device Prevents COPD Patients from Hospital Visits, $9m Raised, 50 Devices Shipped
Assertion Not publicly verifiable
Williamson: Apple featured Yo Shirt around 30 times in 2015
“We were featured by Apple several times last year. I think we're like 29 or 30 times we got featured.”
Ben Williamson Jun 10, 2016 ▶ 7:22 This App is Redefining On Demand Apparel Commerce with 3m Downlaods and $3m+ In Sales, EP 273: Ben Williamson
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