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Mayor Sadra

CEO & Co-Founder, INCRMNTAL · 1 appearance on the record.

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founderexecutive

Maor Sadra is the co-founder and CEO of INCRMNTAL, an incrementality measurement platform for marketing. He leads the company in developing marketing attribution and measurement solutions.

14statements → 6claims → 2claims resolved → 4.07/5average certainty → 1.14/5average debate potential →

1 supported 1 partly supported 0 contradicted 4 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 opinion · 7 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 2 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mayor argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Sadra previously led ad network AppLift to $100M revenue and 250 employees
“Previously I was CEO for an ad network called Uplift. It was 250 people, a hundred million dollars revenues, 15 offices around the world.”
Mayor Sadra Jan 1, 2022 ▶ 4:00 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Mayor Sadra on measured tape to publish a rate. This says nothing about how they speak.

Everything Mayor Sadra said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Apple's privacy changes killed the ability to perform proper marketing attribution
“Apple basically deprecated what is called a device identifier that many companies use for marketing tracking. This killed the ability to actually do attribution properly”
Mayor Sadra Jan 1, 2022 ▶ 6:42 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Assertion Supported
Sadra previously led ad network AppLift to $100M revenue and 250 employees
“Previously I was CEO for an ad network called Uplift. It was 250 people, a hundred million dollars revenues, 15 offices around the world.”
Mayor Sadra Jan 1, 2022 ▶ 4:00 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Assertion Not checkable as stated
Sadra's previous startup AppLift generated $100M gross revenue with 30% take rate
“Hundred million dollars was gross revenue running through the system. Cut was roughly 30%.”
Mayor Sadra Jan 1, 2022 ▶ 4:47 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Assertion Not checkable as stated
Incrmntal has a few dozen paying customers live on its platform
“So again, we just launched open beta a couple of months ago. I would say we are a few dozens live on the platform.”
Mayor Sadra Jan 1, 2022 ▶ 6:03 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Assertion Not checkable as stated
Incrmntal is currently onboarding three to four customers a week
“Even though we've been out in open paying beta only for a couple of months, now we're onboarding three, four customers a week.”
Mayor Sadra Jan 1, 2022 ▶ 6:58 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Disclosure
Sadra plans to target approximately $12M for Incrmntal's next funding round
“I think we'll probably want to raise one. Sorry. Something like 12.”
Mayor Sadra Jan 1, 2022 ▶ 11:01 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Disclosure
Incrmntal is currently doing zero outbound sales and relying on inbound
“Even though again, we have an insane pipeline inbound, which is nice. For we are not doing sales right now, but for sure there are clients where we are better off if we are approaching them proactively and not waiting for them to reach, reach us.”
Mayor Sadra Jan 1, 2022 ▶ 11:45 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Disclosure
Sadra is the only non-engineer on Incrmntal's twelve-person team
“12 people. Everybody's an engineer other than me.”
Mayor Sadra Jan 1, 2022 ▶ 12:06 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Disclosure
Incrmntal was entirely pre-revenue as recently as June 2021
“I was pre revenue in June this year.”
Mayor Sadra Jan 1, 2022 ▶ 13:11 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Assertion Not checkable as stated
Incrmntal has experienced zero churn or subscription downgrades to date
“Not yet.”
Mayor Sadra Jan 1, 2022 ▶ 14:20 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Assertion Partly supported
Sadra says Incrmntal's client roster includes Trainline, Fastic, and eToro
“Some companies that I can name is Trainline, the UK train tickets seller Fastic, which is a intermittent testing. And we're also working with eToro.”
Mayor Sadra Jan 1, 2022 ▶ 1:31 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Disclosure
Incrmntal's monthly subscription pricing ranges from $1,000 to $5,000
“So basically our pricing is lying anywhere between a thousand bucks a month to five K a month, depending on the size and features the customers want.”
Mayor Sadra Jan 1, 2022 ▶ 2:29 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Disclosure
Incrmntal raised $1M and $1.2M across two SAFE rounds
“Yeah. We did a million and then 1.2.”
Mayor Sadra Jan 1, 2022 ▶ 7:38 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Disclosure
Incrmntal failed to raise from VCs pre-product and turned to angels
“So like when we started the company, we did speak with VCs to think that maybe we can fundraise on a deck before we have a product or traction or anything. That was obviously a big fail. So we ended up raising form angels.”
Mayor Sadra Jan 1, 2022 ▶ 9:01 Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers

Appearances (1)

EpisodeDateSpeaking time
Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers Jan 1, 2022 8m
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