Mayor Sadra, CEO and co-founder of ad incrementality measurement platform Incrmntal, lists several active customers using their causal measurement software.
0:00 / 0:10exact quote · 11.0s
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“Some companies that I can name is Trainline, the UK train tickets seller Fastic, which is a intermittent testing. And we're also working with eToro.”
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More from Mayor Sadra
Opinion
Apple's privacy changes killed the ability to perform proper marketing attribution
“Apple basically deprecated what is called a device identifier that many companies use for marketing tracking. This killed the ability to actually do attribution properly”
Mayor SadraJan 1, 2022▶ 6:42Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
AssertionSupported
Sadra previously led ad network AppLift to $100M revenue and 250 employees
“Previously I was CEO for an ad network called Uplift. It was 250 people, a hundred million dollars revenues, 15 offices around the world.”
Mayor SadraJan 1, 2022▶ 4:00Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
AssertionNot checkable as stated
Sadra's previous startup AppLift generated $100M gross revenue with 30% take rate
“Hundred million dollars was gross revenue running through the system. Cut was roughly 30%.”
Mayor SadraJan 1, 2022▶ 4:47Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
AssertionNot checkable as stated
Incrmntal has a few dozen paying customers live on its platform
“So again, we just launched open beta a couple of months ago. I would say we are a few dozens live on the platform.”
Mayor SadraJan 1, 2022▶ 6:03Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
AssertionNot checkable as stated
Incrmntal is currently onboarding three to four customers a week
“Even though we've been out in open paying beta only for a couple of months, now we're onboarding three, four customers a week.”
Mayor SadraJan 1, 2022▶ 6:58Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
Disclosure
Sadra plans to target approximately $12M for Incrmntal's next funding round
“I think we'll probably want to raise one. Sorry. Something like 12.”
Mayor SadraJan 1, 2022▶ 11:01Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
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