The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 290 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 5 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Geisel: Long-tail search terms like vacation tracking are not competitive
“And if you start going below lead management, go into vacation trackers, time off trackers. It's not that competitive at all. Be very candid.”
Andrew Geisel Nov 26, 2022 ▶ 11:59 He acquired a company for under $100k, lead engineer kept 20%, what's his GTM plan?
Opinion
Reddy rejects standard advice, building multiple products from day one
“The end goal of any company is multiple products. And we want to start with multiple products.”
Silas Reddy Nov 23, 2022 ▶ 15:08 How this pre-revenue SaaS startup raised $1m last week at a $5m cap
Opinion
WP Engine takes 6-12 months to scope features Rocket.net ships quickly
“Activity logging feature at WP Engine, it'd take six to 12 months for them to even figure out what they want to build, whereas we're built in a modern environment, all modern frameworks, end-to-end test suites, API first, things that just don't exist in our in…”
Ben Gabler Nov 21, 2022 ▶ 16:49 The Simple PR Template We Used to Bootstrap to $1m in ARR
Opinion
Salafia: Competitors sign unqualified customers in grow-at-all-costs push
“Our competition is Is a lot like that, like, and that's the feedback we get. It's grow at all costs, hustle, just sign anyone up, even if they don't qualify, whatever, we'll get to it later.”
Ari Salafia Nov 18, 2022 ▶ 29:14 How I competed with $1M at TaxTaker vs. $100M in competitor funding
Insight
Pokros: Recruiting scorecards are stupid and merely reinforce preexisting choices
“We firmly Believe that scorecards are stupid. I think that scorecards make you feel like the choice that you made makes you feel better about the choice you made. It only reifies your existing values and your existing choices.”
Steve Pockross Oct 14, 2022 ▶ 10:23 How to build an A+ team to drive 700% growth on a shoestring budget
Disclosure
Prados: Review Wave is strictly 'remote never' and rejects remote work
“We are not remote first. We're remote. We're remote never. I hate that business model.”
Matt Prados Oct 12, 2022 ▶ 5:52 $100m Deck Builder: Bootstrapped to $100M Valuation
Opinion
Latka: An employer review site for rating employees is a billion-dollar business
“There's a billion dollar business in here. Someone's gotta just build that and go to town.”
Nathan Latka Oct 12, 2022 ▶ 7:05 $100m Deck Builder: Bootstrapped to $100M Valuation
Insight
Osgood: Small AppSumo Users Have Identical Launch Problems to Large Enterprises
“Yeah, because honestly, the problem, the problems that are That, that user versus the problems that are a larger company user, they're almost identical when you're talking about launching products. Like I actually fundamentally disagree with the idea that they…”
Derek Osgood Sep 12, 2022 ▶ 19:03 Founder spends $150k/mo on 21 FTE's to build tool that helps your product teams launch
Assertion Not checkable as stated
Joe Long claims competitor CompuFloor lost six key staff in 18 months
“So literally, CompuFloor is failing across its entire customer base. They've had three project managers who've left over the last 18 months. Three programmer left. So they've they're struggling.”
Joe Long Sep 2, 2022 ▶ 6:51 Flooring engineers builds tool for himself, breaks $11k MRR as 1 person team
Insight
Ashkenazi: Fundraising ability is the ultimate determinant of startup success
“I think it's absolutely critical to raise money from external investors, even if you can fund it, or you think that you can fund it, your ability to raise money is the number one thing that will determine your future success.”
Amir Ashkenazi Jun 7, 2022 ▶ 15:17 He hated his remote guitar lessons then spent $8m on new SaaS MVP, 5 patents later he's preparing for launch.
Opinion
Fertel says a 5% monthly churn rate is strong for SaaS
“I mean, pretty much, you know, most SaaS companies, no matter, you know, no matter what you do, a five percent churn is pretty sort of a natural churn. It's considered a strong churn rate.”
Mort Fertel May 29, 2022 ▶ 21:44 15 year old launches unique app, breaks $1m revenue, raises $10m
Opinion
Nicolas Vandenberghe: Nations should only exist for soccer tournaments and global taxes
“So my view is that at some stage we should have global taxes you know, we should have no, we should have nation for soccer tournament, that's cool, but not for anything else, not for fight and all that.”
Nicolas Vandenberghe May 4, 2022 ▶ 35:04 $20m Payday and he still controls ChiliPiper with his Wife Alina
Insight
Abel: Legacy software analysts don't use the software they evaluate
“You know, I said it's like a restaurant critic that literally can't eat the food, right? The analyst can't use the software, and they just stand outside the restaurant asking other people, how is your meal? And I'd rather ask the people eating the meal, right?…”
Godard Abel Apr 29, 2022 ▶ 7:03 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Insight
Full Vertical SaaS Enables Easier Expansion Than Single-Wedge Strategy
“No, absolutely not. Because then it's very difficult to expand. Whereas when you come in with a full vertical SAS, then it's easier to expand.”
Andrea Tassistro Feb 3, 2022 ▶ 11:51 Restaurant SaaS Pivots From Marketplace, Hits $50k in MRR, Raising $7m Now
Opinion
Schleifer: Raising VC is significantly easier than pre-selling an unbuilt product
“I mean, if you're going to say what are the different approaches, it's a lot easier to go raise money from VC than it is to go and pre-sell customers on a product. That's like, you know, a straight up answer on that one.”
Ellie Schleifer Dec 18, 2021 ▶ 6:45 Trunk.io Helps you Code Like Google, $3.2m Raised, Official Launch Now
Insight
Simons: Raising venture capital actually de-risks a startup for early-stage founders
“I think raising money in my mind is a form of de-risking. A venture. I think some people think that it like increases the risk, but for us, I see it as like a form of de-risking.”
George Simons Dec 14, 2021 ▶ 12:44 SoloSuit Makes $80k/mo Helping Consumers Fight Bank Debt Collectors
Opinion
Vandenberg: Drift Refuses Small Customers to Mask Churn Problems
“I see the drift is doing that because they've had the churn problem. So then they're trying to make their numbers look better. So they even refuse to take companies.”
Nicolas Vandenberghe Sep 14, 2021 ▶ 12:54 ChiliPiper Meeting Tool Hits $12m Run Rate, Approaching Unicorn Status
Insight
Working 6-8 Hours a Day Won't Launch a Startup
“If you work six hours, seven hours, eight hours a day, you won't get your business up and running.”
Cássio (Casio) Aug 13, 2021 ▶ 19:45 Brazilian Quote to Cash SaaS Hits $10k in MRR up from $2k, $250k raised at $2.5m Valuation
Opinion
Latka: Raising capital turns founders into VC employees
“Raising capital is, in my opinion, is not something to be celebrated. You're diluting yourself and you're becoming more of essentially an employee, right? For your VCs and the board that you're building.”
Nathan Latka May 19, 2021 ▶ 13:10 Deep Fake Tech Pivoted from $0 Last Year, $24m Raised, CEO teases new round
Insight
Ong: MLM is ethical if products deliver value without recruiting
“That's how I decide whether a network marketing model is ethical or not. It's based on whether if they don't recruit other people, do they still get value from the product itself?”
Alaric Ong Apr 21, 2021 ▶ 7:32 Pay Dividends To Investors Before Startup Founder Gets Any Pay?
Insight
Startups Can Hire a CTO, But Cannot Survive Without a CEO
“So I strongly believe company cannot live without CEO. That's for sure. Most companies cannot live without head of sales and CMOS. But probably you can leave without, you know, a CTO. You can hire a CTO.”
Vitaly Davydov Apr 2, 2021 ▶ 11:25 Mobile Paywall Testing Company Breaks 200 Customers, $500k Raised
Prediction Not checkable as stated
Scalable, law-compliant blockchains will capture the vast majority of crypto value
“Not investing in the only blockchain that prioritizes scale versus trying to build networks and money that operate outside law and regulation is where the vast majority of the kind of value in the crypto or blockchain space will come from.”
Zach Resnick Mar 4, 2021 ▶ 8:22 Is This The Creator of Bitcoin? Crypto Fund Thinks So.
Opinion
Chernis: Paid advertising is dead
“Paid is dead. I mean, there's tons of data about this out now. Freakonomics just did two episodes on this the last couple of weeks in case you guys listen to that podcast.”
Kate Chernis Dec 29, 2020 ▶ 5:55 How Lately Hit $900k For Social Media Automation Tool Using AI, $7m valuation
Opinion
Clayton: Being Single Is a Founder's Competitive Advantage
“I'm single, and that's a competitive advantage too.”
Brian Clayton Oct 9, 2020 ▶ 21:56 GreenPal Processes $60m in Lawn Cutting Annually takes 5%, SaaS Next?
Opinion
Latka: Consumers do not care about privacy if given enough value
“Like if you deliver enough value, people don't care about privacy in my opinion.”
Nathan Latka Sep 26, 2020 ▶ 20:20 MyCroft Raises $5m to Ship Home Speaker Echo Competitor That Doesnt' Suck In Data
Opinion
Lewis: Amazon copies and sells every profitable third-party vendor product
“There's basically no vendor who's worked with Amazon that hasn't been screwed over by them. If Amazon finds a product that is making good money, they copy it and they sell it themselves.”
Michael Lewis Sep 26, 2020 ▶ 22:13 MyCroft Raises $5m to Ship Home Speaker Echo Competitor That Doesnt' Suck In Data
Insight
Keynejad: Co-founders must split equity 50-50 to stay fully incentivized
“That's not the right way to do it. If you're doing it that way, then you shouldn't be your co-founder. I mean, like, come on. So you split fifty-fifty. I mean, like, you're going to be doing this for years, hopefully. You're going to make a really big company.…”
Sabba Keynejad Sep 2, 2020 ▶ 3:17 Veed Hits $1.3m Revenue, 5,500 Customers Helping Podcasters Create Videos with Subtitles
Opinion
Jackson: Distributing network value to contributors over VCs is the fairest model
“The value of the network is then given programmatically to whoever helped us build it, right? Like not some employer, not some, you know, stooge VC, you know, sitting back collecting all the value, right? It's the most fair way to build a two-sided marketplace…”
Adam Jackson Aug 24, 2020 ▶ 20:35 BrainTrust is Fiverr Owned by The Talent via Crypto Token
Assertion Not checkable as stated
Criteo's retargeting only lifts client revenue by 0.5%
“And for example, like say retargeting Criteo's whole business. Which they're a multi-billion dollar company. They only increased around about a half percent.”
Ryan Urban Jul 13, 2020 ▶ 11:26 BounceX Breaks $100m in Revenue, 1000 Customers, Breakeven, 2020 IPO?
Opinion
Adam Neumann should not have stepped down from WeWork
“He shouldn't, he should not have stepped down.”
Ryan Urban Jul 13, 2020 ▶ 28:40 BounceX Breaks $100m in Revenue, 1000 Customers, Breakeven, 2020 IPO?
Opinion
Elon Musk is the most special person in 200 years
“Elon Musk is the most special person to just apply over the last 200 years. So hands down and no one should ever talk shit about that guy.”
Ryan Urban Jul 13, 2020 ▶ 28:51 BounceX Breaks $100m in Revenue, 1000 Customers, Breakeven, 2020 IPO?
Assertion Not publicly verifiable
Competitor Proof copied FOMO's entire terms of service word for word
“Proof, like copy pasted our entire terms of service word for word.”
Ryan Kulp May 28, 2020 ▶ 21:29 How to Acquire a $180k Revenue SaaS Company for $3k With Ryan Kulp
Insight
Santens: High inflation functions essentially like a wealth tax on asset owners
“The more inflation that there is, is essentially can be seen as like a wealth tax or something because it disproportionately impacts the, you know, owners of these assets.”
Scott Santens May 20, 2020 ▶ 34:02 Scott Santens on UBI vs Stimulus Checks
Assertion Not checkable as stated
Jonathan Herzog claims opponent Lindsay Boylan's ballot signatures were 80% invalid
“So we actually found about an 80% invalidity rate going line by line because most of them were collected in the Bronx or Queens.”
Jonathan Herzog May 18, 2020 ▶ 39:59 Jonathan Herzog: His Plan To Get 30k Votes to Beat Jerry Nadler for NY Congressional Seat, YangGang Strategy and Freedom Dividend
Prediction Not checkable as stated
Latka: Class Warfare Will Increase 10x Without Citizen Bailout Equity
“I think you're going to see, like, if you think what's happened in the past four years politically is bad, I think you're going to see 10 times that in terms of class warfare. If the government continues to bail out companies without giving the average America…”
Nathan Latka Apr 15, 2020 ▶ 38:05 New podcast: Jason Yanowitz on Consequences of Fed Stimulus, Socialism Next, Bitcoin Halving
Opinion
Pompliano: Government over-rotation on health crisis caused economic crisis
“I think what's happening is an over rotation on the health crisis, which causes the economic crisis.”
Anthony Pompliano Apr 13, 2020 ▶ 2:39 New podcast: Anthony Pompliano on Price of Bitcoin, Gold, Chinese Power, Corporate Bailouts and 3 Places He's Investing
Prediction Held up
Pompliano: COVID-19 mortality rates will be much lower in retrospect
“One of the things that I personally think we're not going to get this for probably three to five years, but we're going to look back three to five years from now. We're going to say the death rates that were originally thought are going to be nowhere near wher…”
Anthony Pompliano Apr 13, 2020 ▶ 9:41 New podcast: Anthony Pompliano on Price of Bitcoin, Gold, Chinese Power, Corporate Bailouts and 3 Places He's Investing
Opinion
Pompliano: Economic value cannot treat every life as equal
“Do you, can you put the same quote unquote dollar amount on a life of somebody at the end of life versus somebody who's 25 years old, right? And I tend to think that it's unlikely that you would put the same value, right? Especially economic output standpoint …”
Anthony Pompliano Apr 13, 2020 ▶ 13:02 New podcast: Anthony Pompliano on Price of Bitcoin, Gold, Chinese Power, Corporate Bailouts and 3 Places He's Investing
Insight
Pompliano: Crisis bailouts are timed when public desperation allows socialist control
“The whole playbook is during a time of crisis, you wait until the American people's will has been broken. And then once their will has been broken and they absolutely are as desperate as possible, that's when you bail them out. And when you bail them out, it b…”
Anthony Pompliano Apr 13, 2020 ▶ 37:18 New podcast: Anthony Pompliano on Price of Bitcoin, Gold, Chinese Power, Corporate Bailouts and 3 Places He's Investing
Opinion
Pompliano: Taxing billionaires transfers capital to notoriously bad government allocators
“You want to take money from the greatest wealth allocators or capital allocators and give it to the people who are notoriously the worst capital allocators in the world. That sounds like wealth destruction to me, right?”
Anthony Pompliano Apr 13, 2020 ▶ 42:59 New podcast: Anthony Pompliano on Price of Bitcoin, Gold, Chinese Power, Corporate Bailouts and 3 Places He's Investing
Insight
Russo: SaaS revenue growth requires continuously expanding engineering teams
“If you have a SaaS product, you need to really keep growing your dev team. That's where the money's going to come from.”
Adrian Russo Jan 2, 2020 ▶ 10:48 1622 Can You Help This Devleoper Figure Out Distribution in Recruiting Software Space?
Opinion
Warfield: Extra sleep would come at the detriment of startup progress
“I think sleep would be at the detriment of progress and luckily at a young 40, I don't need much more than I'm getting.”
Corey Warfield Aug 24, 2019 ▶ 14:48 1491 $1k/mo Scheduling Tool Turns Down $5m Offer, would you do the same?
Opinion
Schmidt: Users with service contracts qualify as customers even without paying
“The customers where you do have a relationship to and a contract and you do a service.”
Christian Schmidt Aug 14, 2019 ▶ 8:55 1481 Don't lie to yourself. "Free Users" are not "Customers"
Opinion
Latka calls Leadboxer a less well-designed version of Clearbit
“Basically this is like you know, a not as well designed version of clear bits.”
Nathan Latka Aug 8, 2019 ▶ 11:24 1475 If Clearbit and Hubspot Had a Baby...
Assertion Not checkable as stated
SuiteCRM matches all Salesforce features without licensing fees
“The alternative is to take a, an open source CRM like SweetCRM that SalesJilish provides. It does everything that Salesforce does, but the code is open.”
Greg Soper Jun 24, 2019 ▶ 6:00 1430 Can You Do 50% Consulting, 50% SaaS On Top of Open Source CRM Framework?
Insight
Writing code is easy assembly work compared to product management
“You know, the most valuable part of it is the product product division, product management side of it. Writing the code is easy. That's like assembly work. Like, Manufacturing work, right? Almost. It's the knowing what to write and how it's supposed to work. T…”
Matt Watson Apr 30, 2019 ▶ 17:11 1375 NewRelic Competitor Hits $2m in ARR, 900 Customers, Growing 80% yoy
Opinion
Gertler: VC liquidation preferences pushing founders to bottom of payout is 'ridiculous'
“As VCs invest, they get the next, they get the top priority of share class. And as you go down that ladder of Priority with VCs, you find that the founders are the second to the bottom, and the team members are at the bottom, and that's ridiculous to me.”
Noah Abelson Gertler Mar 27, 2019 ▶ 7:15 1341 Reverse merger on australia stock exhange
Insight
Latka: Feigning personal desperation gets competitors to start acquisition talks
“Email a few of your competitors and say, I really need to sell the business to take care of some personal stuff. Want to chat? Leave it at that. This sounds desperate, but that's the point. Your desperate vibes will get prospective buyers to engage in conversa…”
Nathan Latka Mar 5, 2019 ▶ 10:19 Capitalistbook.com: My SaaS book LIVE today ($6.5m Error)
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