Christian Schmidt

Managing Partner, Stella · 1 appearance on the record.

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Schmidt served as CEO of German email marketing platform CleverReach from 2015 to 2019, scaling its user base to more than 250,000 users. Following his role as Chief Revenue Officer at KlickTipp, he became Managing Partner at Stella, focusing on conversational recruiting and marketing funnels.

10statements → 4claims → 0claims resolved → 3.8/5average certainty → 1.8/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 5 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said10 Episodes1

Everything Christian Schmidt said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Schmidt: Users with service contracts qualify as customers even without paying

“The customers where you do have a relationship to and a contract and you do a service.”

Christian Schmidt Aug 14, 2019 ▶ 8:55 1481 Don't lie to yourself. "Free Users" are not "Customers"

Assertion Not checkable as stated

Clever Reach has 200,000 customers and adds 3,000 to 5,000 monthly

“Well, we now have over 200,000 customers, and I would say within the last years, we grow, we round about three to 5000 new customers each month.”

Christian Schmidt Aug 14, 2019 ▶ 7:48 1481 Don't lie to yourself. "Free Users" are not "Customers"

Disclosure

Clever Reach refuses custom enterprise pricing, strictly using standard plans

“The same, like we do not have people to make special deals. We do not make any special deals with an enterprise. We do have price plans. And everybody has the same price plan and can book and decide for a plan.”

Christian Schmidt Aug 14, 2019 ▶ 12:23 1481 Don't lie to yourself. "Free Users" are not "Customers"

Disclosure

Schmidt: Clever Reach provides free email support but charges for phone support

“We have a free email support, and we have a phone line where you need to pay for to call us and to speak to somebody. And if you have booked the primary support, you get treated faster than who has not booked this special support.”

Christian Schmidt Aug 14, 2019 ▶ 14:39 1481 Don't lie to yourself. "Free Users" are not "Customers"

Assertion Not checkable as stated

Schmidt: Clever Reach average customer spends $500 to $2,000 monthly

“Between 502,000 dollars.”

Christian Schmidt Aug 14, 2019 ▶ 4:52 1481 Don't lie to yourself. "Free Users" are not "Customers"

Disclosure

Schmidt: Clever Reach operates fully bootstrapped without venture capital

“We have owners, and we do not need money from venture capitals. We pay everything out of our, of the money we earn.”

Christian Schmidt Aug 14, 2019 ▶ 16:20 1481 Don't lie to yourself. "Free Users" are not "Customers"

Assertion Not checkable as stated

Schmidt: Clever Reach grows revenue around 25% year-over-year

“Well, at the moment, our growth is around about 25% year by year.”

Christian Schmidt Aug 14, 2019 ▶ 18:07 1481 Don't lie to yourself. "Free Users" are not "Customers"

Disclosure

Schmidt: Clever Reach targets a 12-month CAC payback period

“Well, we usually say that we are willing to pay One year average sales of one customer to invest into a new customer.”

Christian Schmidt Aug 14, 2019 ▶ 19:20 1481 Don't lie to yourself. "Free Users" are not "Customers"

Disclosure

Schmidt: Clever Reach plans expansion into Messenger, chatbots, and Alexa

“And then in future we do have other channels and emails like Facebook messenger chatbots like Alexa and so on.”

Christian Schmidt Aug 14, 2019 ▶ 3:34 1481 Don't lie to yourself. "Free Users" are not "Customers"

Assertion Not checkable as stated

Clever Reach has between 30 and 50 full-time and outsourced workers

“Well, we are around between 50, 30 people depending on how you count our employees because we work together with teams on an outsourced basis and we employ directly.”

Christian Schmidt Aug 14, 2019 ▶ 6:50 1481 Don't lie to yourself. "Free Users" are not "Customers"

Appearances (1)

Episode	Date	Speaking time
1481 Don't lie to yourself. "Free Users" are not "Customers"	Aug 14, 2019	8m

Christian Schmidt

Appearances (1)

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