Schmidt: Clever Reach targets a 12-month CAC payback period
Christian Schmidt · 1481 Don't lie to yourself. "Free Users" are not "Customers" · Aug 14, 2019 · at 19:20
Christian Schmidt, CEO of Clever Reach, explains the company's unit economics and customer acquisition cost thresholds to Nathan Latka.
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“Well, we usually say that we are willing to pay One year average sales of one customer to invest into a new customer.”
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More from Christian Schmidt
Schmidt: Users with service contracts qualify as customers even without paying
“The customers where you do have a relationship to and a contract and you do a service.”
Clever Reach has 200,000 customers and adds 3,000 to 5,000 monthly
“Well, we now have over 200,000 customers, and I would say within the last years, we grow, we round about three to 5000 new customers each month.”
Clever Reach refuses custom enterprise pricing, strictly using standard plans
“The same, like we do not have people to make special deals. We do not make any special deals with an enterprise. We do have price plans. And everybody has the same price plan and can book and decide for a plan.”
Schmidt: Clever Reach provides free email support but charges for phone support
“We have a free email support, and we have a phone line where you need to pay for to call us and to speak to somebody. And if you have booked the primary support, you get treated faster than who has not booked this special support.”