The Ledger
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Schmidt: Users with service contracts qualify as customers even without paying
“The customers where you do have a relationship to and a contract and you do a service.”
Clever Reach has 200,000 customers and adds 3,000 to 5,000 monthly
“Well, we now have over 200,000 customers, and I would say within the last years, we grow, we round about three to 5000 new customers each month.”
Clever Reach refuses custom enterprise pricing, strictly using standard plans
“The same, like we do not have people to make special deals. We do not make any special deals with an enterprise. We do have price plans. And everybody has the same price plan and can book and decide for a plan.”
Schmidt: Clever Reach provides free email support but charges for phone support
“We have a free email support, and we have a phone line where you need to pay for to call us and to speak to somebody. And if you have booked the primary support, you get treated faster than who has not booked this special support.”
Schmidt: Clever Reach operates fully bootstrapped without venture capital
“We have owners, and we do not need money from venture capitals. We pay everything out of our, of the money we earn.”
Schmidt: Clever Reach grows revenue around 25% year-over-year
“Well, at the moment, our growth is around about 25% year by year.”
Schmidt: Clever Reach targets a 12-month CAC payback period
“Well, we usually say that we are willing to pay One year average sales of one customer to invest into a new customer.”