also referred to as: twitter x
includes Twitter Blue, Twitter Algorithm
112 statements across 64 episodes · 46 bullish · 19 bearish · 37 people on the record · first statement Dec 1, 2021 by Greg Isenberg · said 363 times in 123 episodes since 2021 · across every show →
Mentions by year, the whole family
brought up most by Greg Isenberg (149), Sahil Bloom (54), Tim Urban (10), Chris Josephs (10), Billy Markus (6), Sriram Krishnan (5), Noah Kagan (5), Nick Huber (5)
tap a year for its mentions
2026 16 mentions in 13 episodes 1 per episode
- 5 GitHub Repos: Kill AI Slop, Go Viral, Make Money
- Stop Vibe Coding. Start Getting Customers.
- Making $$$ with OpenClaw
- Making $$$ with Loop Engineering
- GLM 5.2: What you need to know
- AI Agents run my business and life (Andrew Wilkinson)
- Paperclip: Hire AI Agents Like Employees (Live Demo)
- Firecrawl AI clearly explained (and how to make $$)
- 5 more episodes that year, every mention in 2026 →
2025 42 mentions in 28 episodes 2 per episode
- He Built MY Startup Idea and Sold It in 8 Days ($15K Side Hustle)
- How I Design Apps 10x Better (Free Course)
- I Built a $670/Day SaaS App with NO Paid Ads (Here's How)
- Making $$$ with MicroSaaS
- 4 microSaaS ideas you can build to make $100k/month
- David Senra on How to Become a World Class Founder
- I Watched Dan Koe Break Down His AI Workflow OMG
- The 6 Best AI Agency Niches to Make $50K/mo (Data-Backed)
- 20 more episodes that year, every mention in 2025 →
2024 35 mentions in 22 episodes 2 per episode
- How To Make $10 MILLION from scratch
- How to get 145k followers on LinkedIn in 1 year (it takes less than 1h/week)
- 3 AI app ideas that are goldmines (and how to grow them)
- 3 $1M+ AI startup ideas to build in 2025 (and how to grow them)
- I can't believe he shared these $1M+/year startup ideas
- I Met The Most Obsessed Man On The Internet
- Brainstorming $1M Business Ideas with Tiago Forte
- How To Find MILLION DOLLAR Business Ideas That WORK | Noah Kagan
- 14 more episodes that year, every mention in 2024 →
2023 93 mentions in 27 episodes 3 per episode
- Unveiling Chris Josephs' Million-Dollar Meme Strategy
- Reflecting on a crazy 2022
- Why a Gamer Mindset Can Change Your Life and Business with Nicolas Cole and Dickie Bush
- From Zero to 100,000: How Jackson Greathouse Mastered Twitter Growth
- Personal Holding Companies: Build vs. Buy?
- How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
- How to Turn a Podcast into an Empire
- Roberto Nickson Grew 400K+ Followers In 100 Days: Here's How
- 19 more episodes that year, every mention in 2023 →
2022 124 mentions in 28 episodes 4 per episode
- Elon's Twitter Takeover and The Future of Social Media with Sriram Krishnan
- Minting Billionaires and the Religion of Bitcoin | Meltem Demirors, CoinShares
- Are We Alone In The Universe? (with Tim Urban)
- Memes Rule The World with Dogecoin Creator Billy Markus | Where It Happens
- How to Engineer Serendipity | Matt Mullenweg, Automattic
- How To Invest Like An Optimist With Morgan Housel
- Will Meta Bounce Back? (with Nikita Bier) | Where It Happens | Bonus Episode
- Building a Mini Berkshire Hathaway
- 20 more episodes that year, every mention in 2022 →
2021 53 mentions in 5 episodes 11 per episode
- Special: DAOing a Twitter Board Seat | Where It Happens
- The Unlimited Potential of Web3 with Alexis Ohanian | Where It Happens
- How to Become a Super Ball with Anthony Scaramucci | Where It Happens
- Buying the X Games with Olympic Icon Apolo Ohno | Where It Happens
- Disruptive Innovation & Unbundling The S&P 500 With Howard Lindzon | Where It Happens
- every mention in 2021, scene by scene →
Everything said about Twitter, oldest first
Dec 1, 2021 bullish
Dec 1, 2021 positive
Dec 1, 2021 bearish
Dec 1, 2021 bullish
Dec 1, 2021 bearish
Greg Isenberg Is Neutral to Bearish on Twitter Under Parag Agrawal
“I don't know if this CTO is gonna be, you know, the person for it. If he's product oriented, and he's got that energy, then, like, I may be a little bit bullish to neutral, But if he is not product oriented No, I don't think so. I mean, I'm kind of in the neut…”
Dec 23, 2021 bullish
Jan 27, 2022
Jan 27, 2022
Melker: Would Choose Real Identity Over Anonymity If Starting Over Today
“I would be myself, without, without question. Although, like, I envy the guys who are anonymous to some degree because they're, I think it's just an easier way to interact with this particular community. I wouldn't change a thing because, like, I feel like eve…”
Feb 3, 2022 positive
Franceschetti: Dominating specific communities like Tech Twitter drives word-of-mouth growth
“And the other thing we did, we focus, we call it concentration, right? So, because it's not an impulsive purchase. And so what we do is we try to focus on specific communities and try to dominate the community. And that is kind of happening in tech where now i…”
Feb 18, 2022 negative
Apr 28, 2022 neutral
Apr 28, 2022 positive
Housel: Apologizing kindly in DMs de-escalates online trolls every time
“If someone says something really terrible about me on Twitter, just really like, not just casual trolling, but just really mean. I will, I mean, 99% of the time I ignore that, but once in a while I've DM that person and I've said, Hey, I'm really sorry I offen…”
Apr 28, 2022
Housel: The biggest economic stories of the next decade are currently unmentioned
“I guarantee you the biggest economic news story over the next 12 months is something that no one on Twitter or anywhere else is talking about. And the biggest story of the next decade is something that no one is talking about.”
May 3, 2022 negative
Bloom: Twitter's Ad Stack Underperforms Rivals in Direct Response
“Their ad stack sucks. They serve up really bad ads. There's no signal, really bad conversion. Like it's just a bad ad stack. And so when advertisers are comparing it to like Snapchat, Instagram, you know, TikTok, all the other places they can advertise, it's n…”
May 3, 2022 bearish
Bloom: Twitter's $25B Buyout Debt Carries Massive Interest Obligations
“There's twenty-five billion dollars of debt sitting on the business now, and that debt has interest rates on it that aren't super low. And in an environment where so far the, you know, the baseline rate is rising right now, it's actually going to be a shitload…”
May 3, 2022 neutral
May 3, 2022 bullish
May 3, 2022 positive
Bloom: Top Creators Generate More Value for Twitter Than Billionaire Shareholders
“I have contributed more value to Twitter and like probably more innovation to Twitter than some random billionaire that owns a hundred million dollars of Twitter stock, like just full stop. I understand the product probably better. I understand the puts and ta…”
May 3, 2022 positive
May 12, 2022 positive
Urban: Twitter reveals how ideological bubbles perceive and argue about news
“Twitter doesn't just teach, doesn't just show you what the news is, it shows you what the perception of the news is, and it shows you what the arguments about the news is, and the different you know, a viewpoints and the different you can, and if you follow th…”
May 12, 2022 neutral
Jun 2, 2022 bearish
Jun 10, 2022 positive
Jun 30, 2022
Aug 18, 2022 positive
Sep 15, 2022 neutral
Nov 23, 2022 neutral
Nov 23, 2022 positive
Nov 23, 2022 bearish
Dec 22, 2022 bullish
Dec 22, 2022 negative
Huber: Serious business deals require real personal identity over anonymity
“In general, in business, when it comes to people doing deals with you, when it comes to people wanting to get to know you, when it comes to serious opportunity, That all comes when people get to know a person that they can trust, and they can build rapport wit…”
Dec 22, 2022 positive
Dec 22, 2022 positive
Dec 22, 2022
Huber: Top Twitter creators succeed by ignoring nuance and provoking readers
“The people who rise up to the top on Twitter are the ones who know how to write clear and concise copy. They know how to ignore nuance. They know how to piss people off. They know how to write things that make smart people think deeply about something.”
Dec 29, 2022 positive
Jan 5, 2023 negative
Jan 5, 2023
Jan 5, 2023 bearish
Jan 19, 2023 negative
Jan 19, 2023 negative
Bush: Twitter accounts that mock thread writers play the same engagement game
“Like you look at some of these people on Twitter who have their entire thing on Twitter has become making fun of people writing on Twitter. But all they're doing now is trying to get likes on Twitter the same way the other person is doing. They're just appeali…”
Feb 2, 2023
Feb 2, 2023 positive
Meme partnerships grew the Nancy Pelosi tracker to 100K followers
“So when we went from zero to around a 100,000 followers on Twitter, we worked with different meme accounts to kind of pump in that content into those channels. One shout out is Parikh Patel. So Parikh Patel, he's like a pseudo advisor investor for us.”
Feb 2, 2023
Michael Burry tracker converted 140K followers into 350 newsletter subscribers
“Without even tweeting about the Michael Burry tracker, we got up to 60 to 70,000 followers just from the traction from the Pelosi thing. We took the Michael Burry one, started tweeting about it, and now we're up to 131 140,000 followers on that. Spun off a new…”
Feb 16, 2023 neutral
Mar 9, 2023 bullish
Phan: Top performers in any niche cannot cede Twitter ground to rivals
“The thing that I always tell people about Twitter, and I love your thoughts on this, is just the idea of, like, you'll get the top one percent of any field, right? Like, they'll just be there exchanging ideas, and, you know, as soon as you have a couple of peo…”
Mar 9, 2023 bullish
Mar 9, 2023
Isenberg: The '100K Club' Twitter chat sparked massive audience growth
“But yeah, we created this group chat. We called it initially the a hundred K club. It was like peak COVID. You know, summer, summer, I think, 2020 spring and summer 2020. And the idea was, how do we how do we build big audiences? We all had 10 to 15,000 Twitte…”
Mar 9, 2023 neutral
Phan: Disney had a Twitter acquisition term sheet ready in 2016
“Disney actually looked at buying Twitter in 20 2016. I think they had a term sheet, everything was ready, and then Iger, like, woke up one day and was like, I don't want to deal with this fucking, I don't want to deal with the moderation bullshit that's going …”
Mar 23, 2023 positive
Mar 23, 2023
Isenberg: Creators must aggressively convert rented platform followers into owned audiences
“You start with the Venn diagram, you get crystal clear, and then you think about what are the business goals that I need to have to support that. And that's where it becomes, I need to get people off Twitter onto my own audience as fast as possible because who…”
Mar 23, 2023
Greathouse Fall: HustleGPT's viral social media success was completely unplanned
“That was not, I wasn't planning this. This was not like an engineered, like, oh, if I say this way, then it's going to go super viral and all that. It was like, I just had to follow along to my friends that I have on it, that I had on Twitter.”
Mar 23, 2023
Mar 30, 2023
Rogenmoser: Jasper wouldn't exist without spotting GPT-3 demos on Twitter
“If I hadn't been on Twitter six months before we launched Jasper, I wouldn't have seen GPT three come out. I wouldn't have seen some of the cool demos and I wouldn't have thought, well, I think we could do that for marketing content.”
Apr 27, 2023
May 11, 2023
May 11, 2023 negative
Lieberman: Creators mistakenly assume YouTube audiences share their Twitter trust equity
“What a lot of people do who have huge followings on other platforms is they kind of assume that, that like the audience on YouTube is, is gonna have, is gonna know them and have the same kind of like trust equity that you've built up with your followers on Twi…”
May 11, 2023 neutral
Lieberman: Algorithms deprioritizing links will force creators to build native audiences
“And I think like the next three to five years is going to be more about, especially as we see like Twitter and Deprioritizing outside links and then trying to prioritize in the algorithm organically uploaded pictures and videos. I think the next like three to …”
May 18, 2023 positive
Jun 15, 2023
Isenberg: Only Uses Twitter While Actively Drinking Morning and Afternoon Coffee
“I only go on Twitter while I'm drinking coffee. I call it the coffee framework. So I drink a coffee in the morning, and a coffee in the afternoon. And while I'm drinking those coffees, like, I'm allowed to go on Twitter.”
Aug 3, 2023 positive
Ship 30 for 30 hit seven figures using a simple four-step funnel
“ShipThirty hit seven figures as a business with, like, four steps. It was write on Twitter, drive people to a free educational email course, send them a weekly newsletter sharing, here's more of what we know. Every couple newsletters, join the next cohort of S…”
Aug 3, 2023 positive
Aug 10, 2023 bullish
Isenberg: Twitter drives 50k to 100k monthly link visits for my business
“I don't know, 10 to fifty million tweet impressions every single month. And it's not even that that's a lot of impressions. It is. But the important part is I could use, I could share links. Like I haven't checked, but I probably send. 50 to a 100,000 visits p…”
Aug 10, 2023 positive
Andrew Wilkinson drives Twitter subscriptions by raffling monthly one-on-one video calls
“Andrew Wilkinson, the founder of Tiny Capital, has, like, a Twitter subscription, and it's, like, I don't know, 40 dollars or something, 30 or 40 dollars a month... He's gonna, like, pick someone random from his audience every month and have a thirty-minute co…”
Aug 17, 2023
Aug 17, 2023 positive
Huber: Provocative tweets create value by weeding out misaligned followers
“The people who block me, I think that's also kind of, there's an advantage there. Like I'm weeding out the people who don't get my sense of humor for one thing, take it too personally, politically, totally disagree with me and people that I wouldn't maybe jive…”
Aug 17, 2023 neutral
Huber: Clicking a tweet boosts algorithmic visibility for subsequent posts
“So there is something to be said for the fact that the tweet after, if you add value, if you teach somebody something, it will be seen by more people. Because if you're scrolling down through Twitter, and you avoid, and you see a Nick Huber post, but you just …”
Aug 17, 2023
Aug 17, 2023
Aug 31, 2023
Toronto: Gary Vaynerchuk drew 1,000-person crowds to SXSW pop-ups via Twitter
“Back in the day, he had what was called the secret wine party back in 20, no, not even 22,007, 2008, even Predates me and we've been working together for 13 years. He would literally roll up to a bar. You did this started in South by Southwest say, Hey, I'm go…”
Sep 21, 2023
Sep 21, 2023 positive
Clouse: Low-engagement promo tweets consistently generated $1,500 membership conversions
“If I tweeted once a week or twice a week about the community, it would be my lowest engagement tweet, but it would result in a new member. And so I just looked at this as like, I don't even care. The spread on this is worth saying, this is worth sharing, and i…”
Sep 21, 2023
Dec 28, 2023 positive
Isenberg: Repurposing tweets grew his LinkedIn from 10k to 82k followers
“LinkedIn a year ago, I had 10,000 followers. Now I have 82,000 followers. I'd been sleeping on LinkedIn. And I had already been writing tweets for years. So yeah, what I basically do is I take my tweets and I put it on LinkedIn.”
Jan 5, 2024 neutral
Torenberg: David Perell should have taken equity instead of selling courses
“He could have, instead of teaching people how to write, he could have gone to people who either, you know, are big on other platforms or just have really valuable service businesses like you know, financial wealth managers or accountants or lawyers or whatever…”
Jan 11, 2024 positive
Jan 18, 2024 neutral
Feb 14, 2024 positive
Lieberman: DTC founder earns $40K monthly from software affiliate Google Doc
“There's an entrepreneur I know, and I don't know if he wants people to know this, so I'm not going to say who it is, who built a popular direct to consumer company, sold this company, and he has found a way, he has manually built his stack. So he created a Goo…”
Feb 21, 2024 negative
Pogrob: Pure online writing is overrated and unviable for almost all creators
“I think the online writer staple, like that's like kind of a meme now, kind of like on Twitter, I think it's so overdone and overrated for almost everybody. And like, you can't make any money with it and you can't build a real brand and you can't build a real …”
Feb 21, 2024
Pogrob: Removing Twitter handles from Instagram text posts dramatically boosts sharing
“I think removing your Twitter thing is so useful because Instagram posts, especially texts, they get shared. They grow from people sharing on their stories and most people don't want to share A quote with someone's little face and Twitter at they want to share…”
Mar 28, 2024 positive
Feroldi: David Perell paid Cultural Tutor a salary to scale the account
“This is something that David Perel has done successfully with the cultural tutor. That account went from like zero to what, I don't even know what it's at now, like over well over a million Twitter followers. And David essentially just gave I forget the man, t…”
Apr 24, 2024 negative
May 20, 2024
May 20, 2024 positive
May 27, 2024 neutral
Jun 12, 2024 bullish
Jun 20, 2024 positive
Schneider: Scraping Twitter followers yields a 40% to 50% valid email rate
“I've just been running this scraper, scraping emails from like my Twitter followers and then using a validation tool to like, okay, are these real or not? And like the data I'm getting back is like almost like 40 to 50% of them are valid emails, which is insan…”
Jun 20, 2024 neutral
Jun 20, 2024 neutral
Isenberg: Platform product changes drove Twitter audience growth, not content
“I got a big Twitter audience when
Threat, two things happen.
Threads, the ability to create a thread, you know, they, that was, that wasn't a feature and became a feature on Twitter, and then number two,
The feed was latest and it moved to algorithmic.
So all …”
Jul 31, 2024 positive
Sep 6, 2024
Isenberg: 2024 startup playbook validates via content before building software
“How do you build startups in 2024? Step one, tweet about it. If it gets love, create a video about it. If it gets love, create a lead magnet about it. If it gets love, create a private membership slash community about it. If it gets love, create a SaaS slash a…”
Sep 16, 2024 positive
Isenberg: Founders should dial in messaging organically before running ads
“I don't think you should start with ads though. That's my take. Because I think in order to create ads that are really high, highly performing, you have to have your messaging Pretty dialed. And I think the best way to get your messaging really dialed is to do…”
Sep 23, 2024 negative
Huber: Elon Musk is pushing X toward a TikTok-style all-video model
“Twitter is changing so fast, and I think Elon is, Elon knows what he's doing, and he's chasing engagement, chasing daily active users, and it's going to point him towards a TikTok, Instagram type model. So I'm worried that we're going all video over time on Tw…”
Sep 23, 2024
Huber: Twitter scrollers only engage for humor, emotion, or education
“Because in reality, somebody scrolling Twitter, you get an eighth of a second of their attention. You have to realize that like they are selfishly scrolling Twitter being like, what can you do for me? What can you do for me? What can you do for me? Are you goi…”
Oct 2, 2024 positive
Why Founders Should Aggressively Hoard Social Media Handles for Startup Names
“Once every two weeks, see if that name is available on places like IG, Twitter, X, TikTok. You know, go and grab as many handles as you can. You can be a hoarder of some of these names. Don't worry. These handles, you know, nothing wrong with that.”
Oct 21, 2024
Rush: Google counts viral social media backlinks more than website links
“Google, they don't say so, but they do this. I know for sure they look at backlinks from social media. And if there is a good tweet with a lot of views and there is your link there, it's so valuable. And in that particular case, it was like fifth or 50th time …”
Nov 25, 2024 positive
Dec 16, 2024 positive
Isenberg: Fast, thoughtful comments on creators' posts build trust and audience
“What I suggest people do is turn on notification bells for a list of creators that you care about and just be the first, first person to write something thoughtful. Don't write like cool video or great thread on Twitter, right? Like, are you kidding me? Don't …”
Dec 18, 2024 positive
Hudack: Organic distribution requires adopting platform-native communication formats
“If you want to target like techie people, you probably want to do it on Twitter X. If you want to target
Sales people, you probably want to do it on LinkedIn.
You know, like, it just, you know, and there's a format, and there's a way of thinking, and a way of …”
Dec 20, 2024 bullish
Isenberg: LinkedIn in 2024 has the easy organic reach of 2020 Twitter
“In twenty-twenty-four LinkedIn is the equivalent of twenty-twenty Twitter. When in twenty-twenty Twitter, I know there's some people like Sean Poorey, Andrew, actually you too, you know, you started going, guys like us started going viral in twenty-twenty-twen…”
Dec 20, 2024 bearish
Jan 7, 2025
Isenberg: Social media bios should target non-followers in your ICP
“The mistake a lot of people make around Twitter bios or Instagram bios is they focus on people who follow them already, not followers. Sorry, people who follow them already, not non-followers. Your bio is for people who land are not following you, and your goa…”
Jan 7, 2025 neutral
Isenberg: Consistency requires 1-2 daily posts on X or weekly on YouTube
“On Twitter, on X, that means you should be posting one to two times per day. On YouTube, that means you should be posting one time per week if you're doing long form. If you're doing short form, that means you're doing three to four times a week.”
Mar 17, 2025 neutral
Apr 23, 2025
Isaacson: Bags reached 100,000 Twitter followers via an invite leaderboard loop
“One of the loops we had was, you know, you would log in with Twitter, you claim your bags link, and then you share it. And then if people join from your link, we would mark those people as like one of your invites. And then we had like a leaderboard of all the…”
Jul 23, 2025 positive
Schneider: Social ad ROAS requires rapid creative testing with broad targeting
“And this is really the game anymore, right? Is having more creative variations that you're testing on a faster cadence and then doing broad targeting to Facebook or to Twitter or TikTok ads, et cetera, because like their algorithms are way better at finding wh…”
Jul 25, 2025 negative
Pigford: Shelved Twitter bookmark AI tool over $50,000 monthly API fee
“There was a Twitter bookmark AI processing thing that like I was building, got real close to finishing it, but then I realized, oh, I'm going to have to spend 50,000 dollars a month for Twitter's API to like actually make this work.”
Jul 25, 2025 positive
Isenberg: Siphon attention by quote-retweeting viral ideas and committing to build them
“You can also quote retweet this and be like, I'm building this. And then all of a sudden, how many views this guy, he just, you know, it's gotten like, all of a sudden you're like siphoning views and then people are following along your story and then they bec…”
Jul 28, 2025 neutral
Isenberg: BoringMarketing.com started purely as an X account
“When we first started BoringMarketing.com you know, it was just a Twitter account where we talked about automating marketing with AI workflow and agents, and over time we built the business around it, but it literally started off as a X account.”
Oct 6, 2025 positive
Jan 27, 2026 neutral
Jul 1, 2026 negative
Aug 5, 2026 positive
Schneider: Remixing winning social posts every 90 days reliably drives virality
“If you look at my Twitter, like posts as an example, or even my LinkedIn, it is the exact same thing. Remix every 90 days, like full stop. That is all that's happening. And that, when you get enough information, like a bigger enough corpus, you have, you basic…”