Toronto: Gary Vaynerchuk drew 1,000-person crowds to SXSW pop-ups via Twitter
Phil Toronto · 3 Non-Obvious Networking Strategies That Work · Aug 31, 2023 · at 45:59
Phil Toronto, Partner at Vayner/RSE, recounts early community-building events hosted by Gary Vaynerchuk at South by Southwest.
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“Back in the day, he had what was called the secret wine party back in 20, no, not even 22,007, 2008, even Predates me and we've been working together for 13 years. He would literally roll up to a bar. You did this started in South by Southwest say, Hey, I'm going to bring a bunch of people here. Is it cool if we just throw a party? And they'd be like, yeah, yeah. Okay. And just watching it come together was insane. On the third iteration, like had done it successfully. We'd bring wine down. There would be wine available. I won't expand on that because I don't know if it's fully on the up and up, whatever. If you can do that in Texas, fine, but would literally send out a tweet. Hey, secret wine party happening at the address. Thousand people would show up line out the door”
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