Marketo, every mention
86 scenes, the whole family · ← back to Marketo
tap a year for its mentions
every year anyone Jason Lemkin 77Amelia LeRutte 25Amelia Ibarra 21Bill Binch 14Doug Pepper 5Amelia Salyers 5Yamini Rangan 1Vinay Bhagat 1Tony Benvenuto 1Sarah Patterson 1
Verbatim, from the transcripts: the passages where Marketo comes up
Who Owns Your Data Now? Agents vs. Systems of Record on The Agents #013
- ▶ 1:57 Jason Lemkin We had Salesforce, we had Marketo, and we had Notion.
- ▶ 7:20 Amelia Ibarra Because I asked Claude to like, okay, do you think that's a lot of data or is that, you know, for, for somebody who's just moved 10 years of stuff over from Marketo and always had sales forces at a reasonable amount and Claude said it was,… 4 times in the scene
- ▶ 16:04 Amelia Ibarra So that's two agents that kind of ingested and then agent force, which we were like an early adopter of and we still use and then marketing cloud next, which is where we transitioned over from Marketo.
The Agents #12 - Our AI Agent Rewrote Our App Without Telling Us
- ▶ 0:21 Jason Lemkin And we're officially off Marketo after 10 years.
- ▶ 7:56 Amelia Ibarra Like it was this week, or just like Tuesday, for example, I loaded up the agent, did probably that one hour of work that I just mentioned, and then I started to redo some of the forms that were previously on Mercado.
- ▶ 9:23 Jason Lemkin We were finishing a migration off Marketo, which we'll, we'll, we've talked about before. 3 times in the scene
- ▶ 19:54 Jason Lemkin So, and I don't want to do too much on Marketo on the show. 2 times in the scene
- ▶ 24:10 Jason Lemkin And then we're going to, we're not going to come back to Marquette. 3 times in the scene
- ▶ 29:58 Amelia Ibarra That was lost to the wind in Marketo. 4 times in the scene
- ▶ 34:18 Jason Lemkin Cause now I'm learning from you, but we debated before we moved from Marketo to Salesforce Marketing Cloud, we weren't sure where to move. 10 times in the scene
- ▶ 53:30 Amelia Ibarra Uh, but for all the Marketo migration stuff, I switched to Fable.
- ▶ 1:01:51 Jason Lemkin Instead of Marketo would be a massive unlock because our database would come alive. 2 times in the scene
The Agents #011 - From 0 to 20 Agents and Back Again, Are Agents Finally Consolidating?
- ▶ 0:00 unnamed speaker There's just a lot of consolidation gains that came into Tengue that I didn't actually think about, but now that he has everything, I'm going to say, man, I'm never going back to something so antiquated like in Marketo that just, you know,…
- ▶ 6:36 unnamed speaker I'll show you how he's now our AI VP of finance, our AI VP of migrations, migrating off of Marketo and 10 years of data in a week, and for most of that in an hour.
- ▶ 9:31 unnamed speaker I think just like pre-agentic, how you'd get very good at Salesforce and Marketo and you know how to do custom objects and wire campaigns up efficiently, right?
- ▶ 14:09 unnamed speaker Because we were also doing a migration assisted by an agent off of 10 years of Marketo data on to Salesforce marketing cloud.
- ▶ 18:23 unnamed speaker And then sometimes there were things like the Marketo case where the connectors weren't very good. 2 times in the scene
- ▶ 22:21 unnamed speaker And then two, because I see a lot of questions in the chat on why we moved off Marketo. 8 times in the scene
- ▶ 26:34 unnamed speaker It knew, it knew a little bit of our campaign performance from the one hour day God of Marketo plus, you know, kind of infinite API in Salesforce.
- ▶ 35:06 unnamed speaker And then when we started this migration from Marketo to Salesforce, it's an interesting learning because 3 times in the scene
How Agents Will Steal Your Customers. Plus: The $10K App Our Agent Replaced and the $14 Migration
- ▶ 0:05 Amelia Salyers And I moved 10 years of data off of Marketo, and the whole migration only cost us 14 dollars and 21 cents. 3 times in the scene
- ▶ 20:38 Jason Lemkin And we have talked about our worst pre AI app, which is Adobe Marketo. 7 times in the scene
- ▶ 31:24 Jason Lemkin We left Mark, but goodbye Marketo, our worst. 4 times in the scene
- ▶ 37:09 Jason Lemkin We could vibe code away from Marketo. 2 times in the scene
- ▶ 55:38 Amelia Salyers We, we're in the early days of it, but also because I've been doing this Marketo migration with 2 times in the scene
Agents Didn't Kill Sales. They Just Exposed It with SaaStrAI CEO and Founder Jason Lemkin
- ▶ 12:29 Jason Lemkin Marketo told me, made Amelia get on the phone for four hours and blamed her, and then told me they would only, they wouldn't even talk to me unless I agreed to another four hour.
The Agents #008: Agents Are Merging, Not Multiplying. Plus, Sam Blond on Why Outbound Isn't Dead.
- ▶ 31:37 Jason Lemkin So what, one other, one other headache, our endless journey of our worst, most expensive application, Marketo. 6 times in the scene
- ▶ 57:38 Jason Lemkin Like Marketo just wants to raise our prices.
How to Build Your Own AI VP of Marketing Step-by-Step
- ▶ 12:31 Amelia LeRutte Um, and then we had some stuff on CSVs that was somewhat in Salesforce, somewhat in Marketo, somewhere in like a million different places.
The Dashboard Is Dead: What Snowflake's CMO Does Instead
- ▶ 27:09 Denise Persson You need to have Arcado skill.
Our Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. but has too many guardrails
- ▶ 38:15 Jason Lemkin I would, I, this would be worse than Marketo. 2 times in the scene
- ▶ 1:02:15 Jason Lemkin And so much of this dumb pre AI drama of hiding things in games and the whole Marketo team threatening us and forcing us to get on 10,000 phone calls.
$4 Trillion in IPOs, $100B in M&A, and Why B2B Spend is Booming
- ▶ 22:16 Jason Lemkin We had the world's oldest marketing automation platform Marketo connected to nothing in this, this rogue digital Jason, nothing.
- ▶ 45:05 Jason Lemkin Again, I told this story earlier, but we're leaving Marketo, our, our most dated piece of software for a new marketing automation platform. 2 times in the scene
What Agents That Actually Work Look Like Right Now with Replit's CEO and Founder
- ▶ 5:04 Jason Lemkin A lot of it is pulled in real time out of APIs, Salesforce, niche apps you've never heard of like Bizabo and Marketo and others.
Our AI is Hiring! Would You Work for One? And Are Autonomous Agents ... Safe? The Agents #005
- ▶ 3:17 Jason Lemkin We're even pulling a little bit from Marketo.
- ▶ 13:38 Jason Lemkin So that instead of me struggling to find it in Salesforce, Marketo emails, Google sheets, 2 times in the scene
- ▶ 42:05 Amelia LeRutte Every other of our agents is hooked up to Salesforce, Marketo, Visibo, data I give him sometimes, a secret, lots of Zapier hooks.
- ▶ 53:13 Amelia LeRutte And there's a lot of, not only are there a lot of little things, I also just decided to stop effing around with Marketo and just 3 times in the scene
- ▶ 1:03:34 Jason Lemkin Which would not really hook up into Marketo, but it's a nice little newsletter builder, right?
Why Your Next Hire Should Report to an AI, Tragedy Apps, and Too Many AI SDRs? | The Agents #004
- ▶ 23:45 Jason Lemkin Like if you go down to Marketo where the API doesn't work, right? 2 times in the scene
- ▶ 34:44 Jason Lemkin Marketo, that's more than a tragedy app, right?
- ▶ 44:52 Jason Lemkin Just like we're getting off Marketo. 2 times in the scene
- ▶ 55:12 Amelia Ibarra He can see now he has our Marketo as dated as the, as it is. 2 times in the scene
Managing 20+ AI Agents: Lazy Agents, Our $500K AI Bill, Stealth Churn & the Death of 60% Solutions
- ▶ 53:08 Amelia LeRutte You mean other than, well, I don't even use Marketo. 10 times in the scene
The Top 5 Issues Managing Multiple AI Agents in Production
- ▶ 52:31 Jason Lemkin It is embarrassing that we do not have a fully automated HubSpot slash Marketo today.
How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's CEO and Chief AI Officer
- ▶ 38:37 unnamed speaker So I'll see in Marketo, because it's also hooked up, it's hooked up to our Marketo and it's hooked up to our Salesforce. 2 times in the scene
- ▶ 42:21 Jason Lemkin To do marketing emails, to do personalized marketing emails instead of a marketing tool that we instead of Marketo or HubSpot, right? 2 times in the scene
6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
- ▶ 24:05 Amelia Ibarra This is a, I can't even solve that in Marketo.
- ▶ 47:32 Amelia Ibarra You can't get that in Marketo. 3 times in the scene
- ▶ 1:11:53 Jason Lemkin They'll go, that he can just look, he or she can just look at your Salesforce data, look at your UpSpot data, look at your Marketo data, whatever data pop up a little bit and said, yeah, listen, I did this with 20 other customers and…
- ▶ 1:18:38 Amelia Ibarra Yeah, all contacts throughout the Salesforce because we use Markkino, which is Salesforce.
SaaStr's Top 10+ AI Agents: AI SDR, AI BDR, AI RevOps + More: The How, The Who, The Why
- ▶ 12:40 Jason Lemkin Do we pull it in from Salesforce and Marketo? 2 times in the scene
- ▶ 19:09 Amelia LeRutte So it's not that we've stopped the marketing emails that come from Mercado and are fully designed and are still inviting you back to Saspir. 3 times in the scene
- ▶ 30:31 Amelia LeRutte It does already have full integration with Marketo, full integration with Salesforce. 4 times in the scene
Building AI-First Companies: Insights from Zapier’s CEO Wade Foster
- ▶ 21:26 Amelia LeRutte Some of what he's vibe is now hooked up to our systems like Marketo, Salesforce, et cetera, via Zapier.
What’s Working Now: AI’s Real Impact on Sales with SaaStr's CEO and Co-Founder, and SVP & GM
- ▶ 10:07 Amelia LeRutte That's not every data signal that's in our Marketo, which is millions upon millions upon millions.
- ▶ 31:15 Amelia LeRutte And then I also still sent an email from, you know, Marketo to some of these folks.
Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth
How to Scale Go-to-Market Through IPO with ICONIQ Growth's General Partners
- ▶ 0:18 Doug Pepper Uh, I've been investing in SAS for 23 years, uh, I'm amazed to say at this point, and was lucky enough to be involved with a number of the SAS pioneers, companies like Marketo,
- ▶ 12:42 Doug Pepper So the main thing, and I'm looking over at Scott Edmonds from Marketo right now, uh, who helped build this. 2 times in the scene
3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions | Samsara CMO
- ▶ 25:39 Sarah Patterson Adobe has Marketo.
Accel, Iconiq & Salesforce Ventures: "Where Venture Is Right Now: Gritty & Much Harder" at G2 Reach
- ▶ 1:58 Jason Lemkin He was the very first investor in Marketo back in the day when we were sort of figuring out the next generation of SaaS companies.
How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs
- ▶ 37:42 Vinay Bhagat Marketo found that when they used
Live from SaaStr Annual 2022: AMA with SaaStr's CEO
- ▶ 44:34 Jason Lemkin We, we, we pay Marketo, like, a 100,000 dollars a year.
SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch
- ▶ 0:20 Bill Binch For the last 29 years before that, I was in companies, and, ah, notably, I was in a company called Marketo for almost a decade, and, ah, to set the stage for today's presentation,
- ▶ 2:35 Bill Binch One of the things that Phil, the CEO of Marketo and I did, after every month, when we finished a month, we would sit down and physically print off every deal we had just closed for that month prior, and we would score them.
- ▶ 8:27 Bill Binch Marketo was founded in oh six. 4 times in the scene
- ▶ 16:26 Bill Binch It was a huge secret to Marketo's success. 6 times in the scene
- ▶ 21:01 Bill Binch Now, product-led is a topic that Phil and I talk about all the time, because back in 2008, Marketo had a free trial, all right?
- ▶ 29:13 Bill Binch When Marketo was growing itself in its fast growth days, we went public in 2013, our first earnings call, the analysts congratulated us on getting public, congratulated us on our first quarter results, and the first question they asked,
Doug Pepper, GP at Iconiq + Jason Lemkin of SaaStr: "Where Venture Is Right Now"
- ▶ 1:03 Jason Lemkin He was the first investment in Marketo, right?
- ▶ 8:41 Jason Lemkin LinkedIn sold for seven X revenue, even Marketo sold, right? 5 times in the scene
- ▶ 31:05 Doug Pepper And so I think you look to these firms in some ways as bellwethers, just like Vista bought Marketo. 2 times in the scene
How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic
- ▶ 1:01 Tony Benvenuto Small stint at Marketo.
Brian Halligan, CEO and Co-Founder at HubSpot: The Secrets to $1B ARR ... And Beyond!
- ▶ 3:11 Jason Lemkin Folks like Marketo and Eloqua take off, and I know we're dating ourselves a little bit, right?
How to execute a winning self-service strategy | Wix Answers VP of Revenue Naomi Rozenfeld
- ▶ 36:53 Amelia Ibarra Chatting with my, my person at Marketo, because I was like, I need this really technical thing. 3 times in the scene
The Twists and Turns Along the Way to Building a Unicorn with Salesloft's CEO Kyle Porter
- ▶ 17:00 Kyle Porter And that's important because if you use the MailChimp or the, you know, part on Eloqua Marketo, that's a transactional email server that's picked up transactionally.
Mastering the Art and Science of Product-Led Growth with Gainsight | SaaStr Software Community
How to Hire a Great First VP of Sales
- ▶ 41:32 Jason Lemkin They may not know how to use Marketo, but they can maybe set up HubSpot for you.
- ▶ 47:56 Jason Lemkin I mean, we came in, we had Salesforce, we had Marketo, we had a lead scoring system that was built, that was primitive back in the, because lead scoring was not as sophisticated, and all he did was he, he, he changed who got what leads…
7 Key Tips & Tricks to Getting More Revenue per AE with Salesloft, Zoom and Fireeye
- ▶ 27:28 Hilary Headley I think for those of us, I don't know if there's a sales ops audience, um, you know, we used to build Marketo workflows that would then tie up into and give you a Salesforce task of task one, do this, task two, do this.
5 Myths That Stop SaaS Companies From Moving Upmarket Dropbox's CCO Yamini Rangan (now CEO HubSpot)
- ▶ 3:38 Yamini Rangan So has Slack, HubSpot, Marketo.
The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics
- ▶ 28:51 Ryan Smith Adobe just bought Marketo.
The Secrets of Net Negative Churn: Customer Advocacy
- ▶ 2:38 Nick Mehta You spent a long time at a bunch of tech companies, including Marketo, running a lot of marketing and demand gen there, and now you're at Aptis, running marketing, obviously very high growth company.
Josh Stein of DFJ: What Makes a Great SaaS CEO
- ▶ 1:11 Jason Lemkin We'll have amazing long-term stories from Marketo and Cornerstone after that.