Marketo

“And we sold Marketo for 1.8 billion. Phenomenally great outcome. And then Vista sells it two years later for 4.5 billion. And we felt like we left a lot of money on the table. It was actually kind of painful despite being a great outcome.”

“The trial, you came, you clicked on get a trial button, And then someone called you, and we had to enable you, and that enablement took human beings about eight hours to get you up live and launching on your trial.”

“We brought the product to market in March of 2008. We went public as a company in May of 2013, so it was five years. Five years and a couple months, and we were over a hundred million bucks in ARR, so super fast growth.”

“We pay Marketo, like, a 100,000 dollars a year. I can't get anybody on the phone, right?”

“Marketo found that when they used Customer authored content in customer communications, their own customer base, it was read eight times more frequently than when they wrote something themselves.”

“That's a hack today. It feels like a hack, but it won't be a hack next year. These will Converge.”

“We're not going to stay in Marketo, even though it's 90 years old, because we can't even, our agents can't even talk to its A, even all the other issues, even we might even forgive them can spam all these terrible things. If we, our agents could talk to it and…”

“Then I look at my contact record. It was literally clicked, unsubscribed. And yet it still sent me a newsletter and that's exactly what happened to these people.”

“If you go down to Marketo where the API doesn't work, right? You can find it down in the C's or even search for it. It will explain to you if you want to build an agentic product, don't use Marketo.”

“I think Marketo is the loser here, but I think in a lot of cases, the leaders that are, that can manage a human agent interface are going to win because we need apps to manage hybrid teams.”

“We're leaving Marketo, our most dated piece of software for a new marketing automation platform. We're leaving for the most agent friendly marketing automation platform we can find.”

“As we're trying to figure out what to do when we leave our worst at Marketo, you know, Salesforce migrated us in a matter of weeks too. It was very simple, right? Versus, you know, a couple, you know, a year and a half ago, we got a quote from HubSpot. It woul…”

“Now more and more, the soft skills are becoming more important. Are you, things are changing so fast. So are you someone who can really adapt with the speed? Do you have that kind of sense of fire within from a curiosity standpoint, adaptability, you know, sel…”

“Marketo is not only our worst application, but actually it's our most expensive.”

“Like Marketo just wants to raise our prices. 20% again. And all they do is threaten us.”

“It literally took him an hour to move, like, 300 campaigns 10 years of data in those campaigns, right, of, like, who attended Sass Randall back in 2016. He moved them all into Salesforce on his own.”

“A HubSpot agency wanted a 100,000 dollars from little saster to migrate our data and a year. And we had to run and we would have had to pay for Marketo for a year because it would take them a year to do the migra.”

“And then I looked at the cost and it was like, 14 dollars and 28 cents or whatever it was. And I was like, that's literally less than California minimum wage.”

“Not only is it pre-agentic, but even worse, they're deprecating their API, and it's AI agent hostile. Like, we would break the API limits in an hour, right?”

“Utilization of all the features is so high that the best we can do is waive this eight percent Renewal fee increase. That was their like best and final last offer I got.”

“In fact, until recently at Sastr, we basically had two and a half, three systems of record. We had Salesforce, we had Marketo, and we had Notion. We left two.”