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Bill Binch

Partner, Battery Ventures · 0 appearances on the record.

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Bill Binch is a Partner at Battery Ventures. He previously served as Executive Vice President of Sales at Marketo.

11statements → 3claims → 0claims resolved → —average certainty → —average debate potential → 2said about them ↓

1 not yet assessed 1 not checkable as stated how the 3 claims stand · each chip opens the sources

1 prediction · 2 assertions · 1 opinion · 7 insights · every statement was checked. The prediction and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

Everything Bill Binch said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not yet assessed · timeframe Aug 2027
Binch: PLG Companies Will See Net Retention Rates of 150% to 300%
“I will submit that PLG product companies are going to start seeing 152 103 hundred percent NRR, because why? Because they're going to start on a lower price point as an entry, and they're going to expand up further beyond that.”
Bill Binch Aug 16, 2022 ▶ 30:11 SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch
Insight
Binch: Monthly Sales Quotas Instill Better Operational Urgency Than Quarterly Quotas
“By being on a monthly quota, you get 12 viewpoints Into your business that way. You get the ability to see 12 different views as opposed to thinking about it in quarterly basis where you have that big run up for the last couple of days of a quarter. I think ab…”
Bill Binch Aug 16, 2022 ▶ 9:48 SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch
Insight
Binch: Strict Dogmatism on Office Work Harms Both Candidates and Employers
“Try not to be dogmatic about saying, I'll never go to an office, because if you say that, You're probably not going to get looks at the best companies. And likewise to the employers, I try to say, try not to be dogmatic the other way of saying you have to come…”
Bill Binch Aug 16, 2022 ▶ 15:57 SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch
Opinion
Binch: The Traditional Multi-Step Enterprise SDR Model No Longer Works
“The enterprise SDR model of the old, you know, let me schedule time with you. Let me qualify you. Let me send you that. There are ways to optimize that. That's not working quite the way it did 10 years ago.”
Bill Binch Aug 16, 2022 ▶ 19:09 SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch
Insight
Binch: Bottoms-Up Sales Capacity Models Always Exceed Top-Down Estimates
“And what I will guarantee you will find is that top-down plan that said six million, and going from five to 10 reps, will now say, to get to six million, you need 14 reps. Guarantee. Guarantee that those two reps will, those two plans will be disconnected out …”
Bill Binch Aug 16, 2022 ▶ 6:20 SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch
Insight
Binch: Account-Based Marketing Is an Organizational Process, Not a Software Tool
“ABM is not a technology. It's a process inside your organization... ABM still works, but ABM is a process first, That you then enable with a technology second.”
Bill Binch Aug 16, 2022 ▶ 19:51 SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch
Insight
Binch: Scale to Group Webinars Once You Hit 30 Weekly Product Demos
“If you're an organization that has more than 30 demos in a week across your entire organization, thirty's kind of my metric, you should consider putting up a weekly webinar on your website where you invite people to it.”
Bill Binch Aug 16, 2022 ▶ 27:40 SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch
Insight
Binch: NRR Is the Most Critical SaaS Metric After ARR Growth
“Today, After ARR and ARR growth, the most important metric that's looked at is what your NRR rates, your net retained revenue metric is.”
Bill Binch Aug 16, 2022 ▶ 29:45 SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch
Insight
Binch: CEOs and CROs Must Align on Logo-Volume vs High-ACV Strategy
“As a past CRO, it's really critical that you and the CEO have the same answer. So it doesn't matter which answer it is that you have, but have the same answer.”
Bill Binch Aug 16, 2022 ▶ 2:17 SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch
Assertion Partly supported
Binch: Marketo Reached Over $100M ARR in Its First Five Years
“We brought the product to market in March of 2008. We went public as a company in May of 2013, so it was five years. Five years and a couple months, and we were over a hundred million bucks in ARR, so super fast growth.”
Bill Binch Aug 16, 2022 ▶ 8:30 SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch
Assertion Not checkable as stated
Binch: Marketo's 2008 Free Trial Required Eight Hours of Manual Enablement
“The trial, you came, you clicked on get a trial button, And then someone called you, and we had to enable you, and that enablement took human beings about eight hours to get you up live and launching on your trial.”
Bill Binch Aug 16, 2022 ▶ 21:15 SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch

The other half of the tape: Bill Binch's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on the Official SaaStr Podcast. every mention, with the transcript →

Who brings them up most Jason Lemkin 2

Every mention by year

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Played on the show (1)

Episodes where a recording of Bill Binch was played rather than Bill taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Aug 16, 2022 29m aired address
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