Binch: NRR Is the Most Critical SaaS Metric After ARR Growth
Bill Binch · SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch · Aug 16, 2022 · at 29:45
This episode carries Bill Binch's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Former Marketo EVP of Sales Bill Binch explains how investor evaluation of SaaS metrics has shifted toward Net Retention Rate (NRR) rather than purely new customer acquisition.
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“Today, After ARR and ARR growth, the most important metric that's looked at is what your NRR rates, your net retained revenue metric is.”
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