Binch: Marketo Reached Over $100M ARR in Its First Five Years
Bill Binch · SaaS Secret Sauce: How the CEO/CRO Dynamic Drives Growth | Marketo’s Former EVP Sales Bill Binch · Aug 16, 2022 · at 8:30
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Former Marketo EVP of Sales Bill Binch reflects on the company's hypergrowth trajectory from its 2008 product launch to its May 2013 IPO.
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“We brought the product to market in March of 2008. We went public as a company in May of 2013, so it was five years. Five years and a couple months, and we were over a hundred million bucks in ARR, so super fast growth.”
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