Pepper: Marketo sold for $1.8B before Vista flipped it for $4.5B
Doug Pepper · Doug Pepper, GP at Iconiq + Jason Lemkin of SaaStr: "Where Venture Is Right Now" · May 6, 2022 · at 10:20
Doug Pepper (General Partner at ICONIQ Growth and former Marketo board member) recalls selling Marketo during the 2016 SaaS panic.
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“And we sold Marketo for 1.8 billion. Phenomenally great outcome. And then Vista sells it two years later for 4.5 billion. And we felt like we left a lot of money on the table. It was actually kind of painful despite being a great outcome.”
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