Vinay Bhagat

Founder and CEO, TrustRadius · 1 appearance on the record.

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Vinay Bhagat is the founder and CEO of TrustRadius. He previously served as a moderator discussing marketing and SaaS topics at SaaStr.

3statements → 3claims → 2claims resolved → 4/5average certainty → 1.33/5average debate potential →

2 supported 0 partly supported 0 contradicted 1 not yet assessed how the 3 claims stand · each chip opens the sources

3 assertions · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 2 are resolved, 1 is not yet assessed. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Vinay argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Bhagat: Millennials and Gen Z now make up 65% of B2B buyers

“The majority of B to B buyers today are millennials and Gen Z, in fact, 65%, and most of them don't want to talk to sales.”

Vinay Bhagat Dec 1, 2022 ▶ 3:49 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

What they said3 Episodes1

Everything Vinay Bhagat said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported

Bhagat: Millennials and Gen Z now make up 65% of B2B buyers

“The majority of B to B buyers today are millennials and Gen Z, in fact, 65%, and most of them don't want to talk to sales.”

Vinay Bhagat Dec 1, 2022 ▶ 3:49 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

Assertion Not publicly verifiable

Bhagat: Marketo found customer-authored content was read 8x more frequently

“Marketo found that when they used Customer authored content in customer communications, their own customer base, it was read eight times more frequently than when they wrote something themselves.”

Vinay Bhagat Dec 1, 2022 ▶ 37:42 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

Assertion Supported

Bhagat: Transparent pricing is buyers' top request in TrustRadius study

“So in our research our B to B disconnect study, we asked the question, what are the three things that software vendors can do that would make you more likely to buy for them? Number one, be transparent about pricing.”

Vinay Bhagat Dec 1, 2022 ▶ 15:35 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

Appearances (1)

Episode	Date	Speaking time
How Top CMOs Drive Growth in the Age of the Self-Serve Buyer \| Klaviyo, Talkdesk, SmartBea	Dec 1, 2022	15m

Vinay Bhagat

The record, in short

Their most notable supported claim

Appearances (1)

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