“So in our research our B to B disconnect study, we asked the question, what are the three things that software vendors can do that would make you more likely to buy for them? Number one, be transparent about pricing.”
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More from Vinay Bhagat
AssertionSupported
Bhagat: Millennials and Gen Z now make up 65% of B2B buyers
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AssertionNot publicly verifiable
Bhagat: Marketo found customer-authored content was read 8x more frequently
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Vinay BhagatDec 1, 2022▶ 37:42How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs
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