Miki Alon
Co-Founder and CEO, Foldspace AI · 1 appearance on the record.
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founderexecutiveauthorengineerinvestor@mickey_alon ↗LinkedIn ↗foldspace.ai ↗
Alon co-founded Insightera and Aptrinsic, which was acquired by Gainsight to become Gainsight PX. He is a product-led growth pioneer and co-authored the book Mastering Product Experience: In SaaS With Product-Led Strategy.
5 insights · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.
Everything Miki Alon said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →
Alon: Product-led growth compresses B2B decision cycles from months to weeks
“Normally in classic B to B, it can be few months until anyone can really measure that effectiveness with product like growth. What you're achieving is really the ability to narrow that timeframe and even turn that into weeks of from sign up to experiencing val…”
Alon: $10K to $15K annual SaaS pricing fits tech-touch nurturing
“And we're seeing in the market, for example, costs around 10 to 15 K a year kind of qualifies to a tech touch approach, which is kind of one too many type of nurturing.”
Alon: SaaS trial retention curves should remain above 30% to 40%
“And eventually once you get into a proper place, which is this line should be above 30 or 40%, you want to also start collecting some feed user feedback to drive into the next level.”
Alon: Direct instructional copy significantly outperforms conversational welcome copy in SaaS
“We saw that very interestingly that the instructional one, as you're showing a message saying here, learn how to operate a feature was outperforming the friendly welcome as hello, Jim was really, really dramatic difference. I guess user are trying to learn som…”
Appearances (1)
| Episode | Date | Speaking time |
|---|---|---|
| Mastering the Art and Science of Product-Led Growth with Gainsight | SaaStr Software Commu | Jan 22, 2021 | 19m |