Datadog

“I don't think pre-seed actually exists anymore, bluntly, for the majority well, not for the majority, but for a lot of founders, whereby if you come out of a top Facebook, Twitter, Datadog, Slack, you name it, you can raise, you know, three to five on 20 like …”

“ReInvent is the best campaign that we run. In every metric that we assess, it's actually our most efficient. We have access to the biggest customers that we end up bringing on board”

“So, from what I have seen, an individual or a team, and here I'm defining a team as a set of people, it might be employees, it might be some employees plus contractors plus outside agencies, Can only really become fully dedicated in one thing at a time. That m…”

“Writing a playbook, I think, is a really good exercise also, because when you start putting things on paper for somebody completely random to have to pick up and run with, You start to realize all of the gaps, all the holes, all the things that weren't actuall…”

“Because you're going to be singularly focused, that you have to explicitly declare the things that you're not going to be doing. Now, this is going to probably run afoul of a lot of expectations of other people at the company that expect marketing to be doing …”

“At Datadog, The first thing that we did, that one thing, was sponsored trade shows, booths, just like the ones that we have outside of here. We I was lucky, again, I mentioned I was the first go-to-market employee. there, the, when I joined, there was a calen…”

“I think a good rule of thumb is, if you get to a point where you have two full-time employees working on that one campaign, or that one campaign type, and especially if they're raising their hand and saying, I'm turning down good opportunities, because I just …”

“At Datadog, I was the first go-to-market employee, so it was a bunch of engineers when I joined. I'm actually a former engineer, so that helped in understanding their language, but Ah, there was no marketing, there was no dedicated sales when I started.”

“I have found that that 10th hire on a team is two or three hires away from getting to an inflection point where there's too many people coordinating, communicating becomes really difficult, and even though you've added way more people, the team is actually pro…”

“If you take a look at the first half of Datadog this year versus last year, you can see that we actually did spend just under four percent less in terms of marketing spend. While at the same time, we got more than 20% more marketing qualified leads for our sal…”

“There might be so many small little issues going on that are hard to pinpoint that you might want to take a full-time employee at great cost, of course, and dedicate them completely to making sure that all these go to their intended recipients, which is exactl…”

“When a sales rep's time is fully booked up, if you give them more leads, they're not gonna have the time to work on them, or at least work on them thoroughly, which means you should be reallocating your budget and your sale or your marketing team's time in ord…”

“We were spending money on third party content syndication programs that were continuously bringing us good names from the right companies. At face value, they looked like the right people. But the sales people would call on them, and these individuals that had…”

“At Datadog, for instance, we believe that there's a huge amount of variability that can happen from an initial meeting to an opportunity being created. So we actually trust that meeting stat that we feel is pretty uniform across products and across geographies…”

“Datadog has accelerated. Because it sells to all those leaders because it does all DevOps for open AI.”