Rosemblat: Focused marketing teams must explicitly declare what they will not do
Alex Rosemblat · Building Marketing Channels Slowly to Achieve Massive Scale with Datadog CMO Alex Rosemblat · Jan 13, 2022 · at 8:47
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Datadog CMO Alex Rosemblat explains how marketing leaders should manage internal stakeholder expectations while maintaining strict channel focus.
0:00 / 0:42exact quote · 42.2s
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“Because you're going to be singularly focused, that you have to explicitly declare the things that you're not going to be doing. Now, this is going to probably run afoul of a lot of expectations of other people at the company that expect marketing to be doing one thing, and, Realistically, there's gonna be website changes that need to be made. There's gonna be the occasional blog and press release that needs to be released because, ah, the product team came up with something new. But, if you're able to say, we're not gonna go heavy on press relations. We're not gonna go heavy on analyst relations. We're not gonna go heavy on content. We're not gonna go heavy on advertising. Whatever it's going to be, if you explicitly state you're not gonna be doing these things, it becomes common knowledge that this is not a thing that the marketing team is working on at that exact moment.”
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