Rosemblat: Datadog focused exclusively on trade shows for 18 months
Alex Rosemblat · Building Marketing Channels Slowly to Achieve Massive Scale with Datadog CMO Alex Rosemblat · Jan 13, 2022 · at 8:04
This episode carries Alex Rosemblat's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Datadog CMO Alex Rosemblat shares the early history of Datadog's go-to-market strategy after joining as the company's first GTM employee.
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“At Datadog, The first thing that we did, that one thing, was sponsored trade shows, booths, just like the ones that we have outside of here. We I was lucky, again, I mentioned I was the first go-to-market employee. there, the, when I joined, there was a calendar of events that fit our target demographic that were coming up, so that was the one thing that we did, and just getting really good at doing trade shows in a small company took literally everything that we had, and we really didn't focus on anything else for about a year and a half.”
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