Rosemblat: Writing playbooks exposes hidden operational gaps in marketing campaigns
Alex Rosemblat · Building Marketing Channels Slowly to Achieve Massive Scale with Datadog CMO Alex Rosemblat · Jan 13, 2022 · at 19:33
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Alex Rosemblat, CMO at Datadog, explains why teams should formalize processes in written playbooks before delegating marketing channels to new hires.
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“Writing a playbook, I think, is a really good exercise also, because when you start putting things on paper for somebody completely random to have to pick up and run with, You start to realize all of the gaps, all the holes, all the things that weren't actually fully thought out that you should put a little bit more time investment into to figure out before you're gonna get somebody completely net new to try to do this thing as well as you've been doing it for months or maybe even years.”
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