Atlassian, every mention
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every year anyone Jason Lemkin 99Cameron Deatsch 65Sam Blond 47Carrie-Lou Dietrich 10Nick Mehta 8Jay Simons 8Ashley Smith 8Howie Liu 6Mark Roberge 5Karen Peacock 4
Verbatim, from the transcripts: the passages where Atlassian comes up
Shipping Enterprise AI Agents with the CPOs of Rubrik, Glean, and Harvey
- ▶ 3:01 Jason Lemkin Atlassian just launched.
$4 Trillion in IPOs, $100B in M&A, and Why B2B Spend is Booming
- ▶ 6:10 Jason Lemkin We've seen folks re-accelerate Atlassian, Twilio. 2 times in the scene
- ▶ 36:06 Jason Lemkin Twilio and Atlassian are just super interesting and, and, and 7 times in the scene
Managing 20+ AI Agents: Lazy Agents, Our $500K AI Bill, Stealth Churn & the Death of 60% Solutions
- ▶ 2:26 Jason Lemkin Then the CEOs and CXOs of, of Databricks and Replit and Lovable and vZero and Atlassian turned out it wasn't the case.
- ▶ 1:14:20 Jason Lemkin Maybe if you're Atlassian or Salesforce, you know,
The 90/10 Rule for AI Agents: What to Vibe Code, and What To Just Buy
- ▶ 48:00 Jason Lemkin Well, first of all, we're, we'll, um, on TwentyVC with Harry and Rory, we have Michael Cannon Bricks, the CEO of Atlassian coming to talk about it live. 3 times in the scene
Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
- ▶ 16:28 Jason Lemkin Bootstrapped or not, it does, there's no time, and I remember back in the day, Michael Cannon Brooks, who was the co-founder of Atlassian, came, you know, to Saster Annual way back in, like, 2019 or 20 18, and he said, I was lucky I had… 2 times in the scene
AI + B2B in 2026: Find the Tailwinds or Get Left Behind | Jason Lemkin
- ▶ 44:03 Jason Lemkin Atlassian got incredibly successful selling JIRA and other products for five bucks a month with discounts to folks at companies.
Why OpenAI Doesn't Pay Sales Commission (And Why It Works) with OpenAI GTM Leader Maggie Hott
- ▶ 7:21 Maggie Hott He was the CRO at Atlassian.
AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
- ▶ 38:27 Jason Lemkin Atlassian's product is better.
AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair
- ▶ 40:19 Marc Benioff There's a whole nonprofit called pledgeonepercent.org that me and the founders of Atlassian who also then copied our one, one, one model who put together.
Why I’m Scared to Buy New SaaS Apps Now with SaaStr CEO and Founder Jason Lemkin
- ▶ 11:43 Jason Lemkin I know this used to be uncommon and then freemium came back at Lassie and HubSpot Monday and others actually started off without free additions for the most part and added them later when they realized the power.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
- ▶ 23:48 Jason Lemkin Because Alas, because Alassian and Basecamp and others in the early days were huge competitors. 2 times in the scene
HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works
- ▶ 5:01 Brian Halligan Call it Circus now or Atlassian or companies like that.
- ▶ 6:42 Jason Lemkin When you hire the folks to stage ahead, you're like, listen, we want it lasting in service now. 3 times in the scene
How to Think About Product-Led Growth, Bootstrapping vs VC, and Early Exits with Jason Lemkin
- ▶ 32:09 Jason Lemkin Atlassian just said they're raising prices for the third year in the row.
How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk
What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg
- ▶ 46:31 Jason Lemkin I know that Atlassian and Atlassian is one of the great all time greats, right? 2 times in the scene
The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta
- ▶ 1:08 unnamed speaker Please welcome Carrie Lou Dietrich, CMO advisor, formerly at Atlassian.
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners
- ▶ 12:05 Guillaume Cabane So because we have some of the best people at Hypergrowth, I've pulled, actually, uh, advice from Kevin Indig, who was the, uh, worldwide head of SEO at Shopify, uh, and Atlassian, and Marcel, who was the CMO at Deepgram.
Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin
- ▶ 8:01 Jason Lemkin A lot of folks probably don't use Monday because Monday, Monday does a lot, has a lot of products, but we can think of it as an Asana or a linear or Atlassian for non-tech customers.
- ▶ 23:23 Jason Lemkin HubSpot's worth thirty billion, Atlassian, forty billion, maybe 30.
Ben Chestnut: The Top 10 Learnings Scaling Mailchimp to $1B ARR
- ▶ 26:32 Jason Lemkin And I think the average, if you look at Atlassian as an example and Qualtrics, cause those are, you know, they did bootstrap until the end.
Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Zapier's CRO
- ▶ 0:34 Sam Blond So Giancarlo back in 2007 started at Atlassian as a technical sales lead, moved into product marketing, had a six plus year stint at Atlassian. 3 times in the scene
- ▶ 5:09 Sam Blond I think much like Atlassian where you spent seven years, we started with a product led growth motion and then added in other market strategies on top to accelerate growth, even beyond what we were experiencing.
- ▶ 30:05 Giancarlo Leonetti (GC) The example I'd give here, why did self-serve work so well for Atlassian?
- ▶ 33:03 Sam Blond And of course companies like Atlassian and Zapier are both. 3 times in the scene
- ▶ 40:16 Sam Blond Let's be really specific with the last question that we'll wrap up on that I think incorporates your experience both at Atlassian and Zapier. 3 times in the scene
The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta
- ▶ 0:07 Carrie-Lou Dietrich I'm a former CMO, most notably the head of marketing that took Atlassian public.
Who Will Win the Go-To-Market AI Race? with Stage 2 Capital Co-founder Mark Roberge
- ▶ 23:34 Mark Roberge We have 500 of them as our investors from Snowflake and Zoom and Atlassian and GitHub and all those companies. 2 times in the scene
Hitting Hypergrowth with Amplitude's CEO, Spenser Skates: Take Your SaaS Company from $25M to $100M+
- ▶ 1:35 Spenser Skates Uh, more than 2000 companies use us today, including the likes of, uh, Intuit, DoorDash, Atlassian, uh, Ford, Walmart, uh, Disney, NBC, uh, tons of other great companies out there, uh, using us to help them understand their customer…
Nick Mehta, CEO Gainsight: My Top 10 Failures as a SaaS CEO & What I've Learned
- ▶ 19:01 Nick Mehta But I remember, some of you probably know Atlassian, like one of the greatest software companies of all time. 8 times in the scene
What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024
- ▶ 41:44 Jason Lemkin If you talk to Excel partners, one of the top VCs at all times, they'll say our favorite investments were Atlassian, right, which I think they bought 20% of, bootstrapped. 3 times in the scene
2024 SaaS Landscape: Why 2024 Could be Pretty Darn Good for SaaS IPOs with SaaStr CEO Jason Lemkin
- ▶ 20:19 Jason Lemkin And what you can see if you look, I briefly put together Atlassian, Monday, Datadog, Mongo, and HubSpot. 2 times in the scene
The Top 10 Worst Pieces of SaaS Advice with SaaStr Founder Jason Lemkin
- ▶ 7:47 Jason Lemkin Um, and in fact, we are seeing more and more companies add freemium additions at lastly and adding free HubSpot, adding free MailChimp, adding free as
The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin
- ▶ 16:42 Jason Lemkin The strategic side is this, and I've written about this on Sastra a few times, and there's a lot of examples that I've written up, you can see like Atlassian, Qualtrics, and others that basically bootstrapped forever.
Scaling to $100M ARR: The Top 10 Mistakes to Avoid From LaunchDarkly Co-Founder Edith Harbaugh
- ▶ 22:10 Edith Harbaugh Ah, my co-founder had been Atlassian, and he'd also experimented.
Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks
The Playbook to Blending Product-Led Growth with Sales-Led Growth: Amplitude VP of APJ Mark Velthuis
- ▶ 0:42 Mark Velthuis Some of the brands that you probably notice or recognize here in the region are Atlassian, Canva, uh, Entity Docomo.
- ▶ 14:58 Mark Velthuis They could be the future Atlassians.
SaaStr APAC AMA with Jason Lemkin, SaaStr CEO
- ▶ 22:21 Jason Lemkin With a very limited sales team, like Atlassian back in the day, right?
- ▶ 26:16 unnamed speaker My question is, uh, uh, so there are some, uh, successful bootstrap companies like Zoho, Atlassian, and, uh, Ahrefs who are here, and, uh, I want to understand, as a bootstrap, uh, for myself, uh, what about the, uh, startups, uh,… 4 times in the scene
- ▶ 43:32 Jason Lemkin You know, the day before lockdown, I saw the president of Atlassian, the week before the CEO of Twilio on the street.
- ▶ 1:05:36 Jason Lemkin Well, Atlassian raised nothing.
How The Biggest Product-Led Enterprise Company In The World Did It | Atlassian CRO Cameron Deatsch
- ▶ 0:21 Sam Blond Um, Cameron Dietsch is the CRO at Atlassian, one of the largest enterprise software companies in the world.
- ▶ 0:41 Sam Blond So, uh, when I think of Atlassian, there are a couple things that come to mind, uh, one of which we're not gonna spend time on, but I have to acknowledge it. 10 times in the scene
- ▶ 4:20 Cameron Deatsch So, uh, there's three ways to buy from Atlassian. 6 times in the scene
- ▶ 7:36 Cameron Deatsch And the reality is the way we made a decision very early on is, you know, we're going to try and optimize for one to many, everything Atlassian does. 3 times in the scene
- ▶ 10:21 Sam Blond If you were starting Atlassian today, knowing everything that you know, um, would you do it differently? 3 times in the scene
- ▶ 15:39 Sam Blond And I think, uh, something that Atlassian has done that helps solve for that a bit is the multi-product offering. 2 times in the scene
- ▶ 17:02 Cameron Deatsch Um, so what I don't, what I want to make sure is by the time we engage in expensive sales resource, that one, there's lots of opportunity to count, but the customers effectively bought into Atlassian. 2 times in the scene
- ▶ 20:51 Cameron Deatsch Like we call it the data center edition. 2 times in the scene
- ▶ 21:51 Sam Blond As we're talking through a lot of these things, the, the thing that's going through my mind is I've been a user of Atlassian products at, uh, every company. 4 times in the scene
- ▶ 29:58 Sam Blond Um, and in a way, like not having sales at Atlassian, it was a forcing function for the product to be so good that it almost acquired customers on its own. 2 times in the scene
- ▶ 30:41 Sam Blond Um, we, we, we talked a little bit earlier about Atlassian being one of the most successful companies that has launched so many different sort of like household name like products. 10 times in the scene
- ▶ 37:03 Sam Blond So let's, let's end on, um, a high note and, uh, just what, what's next for Atlassian? 4 times in the scene
Accel, Iconiq & Salesforce Ventures: "Where Venture Is Right Now: Gritty & Much Harder" at G2 Reach
- ▶ 1:13 Jason Lemkin Doing really iconic investments in Atlassian and Qualtrics as the first big investor, writing big checks and so many winners.
- ▶ 25:44 Jason Lemkin But aren't if, but aren't there a couple more Atlassians out there that have raised nothing?
How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs
- ▶ 17:23 Cynthia Gumbert They work in Atlassian tools, um, so we make a point to really place products onto the Atlassian marketplace, so they can just find 2 times in the scene
- ▶ 17:23 Cynthia Gumbert They work in Atlassian tools, um, so we make a point to really place products onto the Atlassian marketplace, so they can just find
How to Scale a Platform and Ecosystem to $10B | @Atlassian CRO Cameron Deatsch
- ▶ 0:07 Cameron Deatsch I'm CRO of Atlassian. 6 times in the scene
- ▶ 2:14 Cameron Deatsch Listen, our company was founded by these two fine looking young gentlemen in 2002 in Australia. 4 times in the scene
- ▶ 4:21 Cameron Deatsch Now, very quickly, I do want to talk about our business model, because this does drive much of our ecosystem thinking and strategy. 2 times in the scene
- ▶ 9:17 Cameron Deatsch Now, one decision we made very, very early on, is we started, basically, decided from a go-to-market perspective that Atlassian was going to be the best at an automated, self-service, product-driven funnel. 5 times in the scene
- ▶ 13:08 Cameron Deatsch Get a little more advanced here and talk about our marketplace. 9 times in the scene
- ▶ 13:24 Cameron Deatsch This is well before we hired anything called a designer at Atlassian, but this was a public site run on Jira, where we tracked all the work. 7 times in the scene
- ▶ 15:29 Cameron Deatsch So we took the next step, and we built the plugin exchange, another beautifully designed, with that, 2006, you know. 2 times in the scene
- ▶ 19:36 Cameron Deatsch And this is, I'm not gonna tell you how to build the plug-in framework, not my game, but one thing that Mike made that decision early on, and the rest of our R&D team does to today, was to ensure that these power, that we give a lot of…
- ▶ 20:56 Cameron Deatsch Atlassian was in the messaging market for quite some time. 4 times in the scene
- ▶ 22:34 Cameron Deatsch As part of the Atlassian Ventures arm, which is our investment side of our house, we took an investment in Snyk, and as part of that relationship, we also realized that we have code hosting and code collaboration capabilities in our…
- ▶ 25:00 Cameron Deatsch And this largely came down to Atlassian has dozens, you know, 20 different products in the portfolio. 8 times in the scene
- ▶ 25:41 Cameron Deatsch So, we went over a multi-year, hundreds of millions of dollars in investment to build the Alassian Cloud Platform. 3 times in the scene
Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge
- ▶ 0:27 Mark Roberge We have like the CRL, the CML, the CCO, from most of the cloud, 100, from Snowflake, to Asana, to Atlassian, to Salesforce, to Oracle, to SAP.
- ▶ 2:11 Mark Roberge And I had the growth leaders from LinkedIn, and Pinterest, and Lyft, and Facebook, and also on the B to B PLG side, like Shopify, and Atlassian, and Asana, and Dropbox, and my students, I, uh, studied these teams.
Everything that Breaks on the Way to $1B ARR with @mailchimp Co-Founder Ben Chestnut
- ▶ 19:41 Jason Lemkin So we were the other, you know, one of the other iconic bootstrap company, I mean, there's a few, but it's Atlassian, and we were talking before, Michael Cannon Brooks, when he was at Saster, said, I mean, it was years ago, he said, I… 2 times in the scene
Live from SaaStr Annual 2022: AMA with SaaStr's CEO
- ▶ 46:29 Jason Lemkin And all, every investor wants to do what, what, what, what Excel did in Atlassian. 3 times in the scene
The Answers To Scaling, Hiring, And Everything Else: An AMA With Saastr Founder & Ceo Jason Lemkin
- ▶ 5:40 Jason Lemkin For a long time, until this boom, until the 2019, 20, 21, crossover funds would be very careful, and they would invest in, they would find a, a, a, a tech company that IPO, that was a little undervalued, that people didn't understand, and…
7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel | SaaStr Software Community
- ▶ 2:20 Philippe Botteri Uh, so we do love SAS, um, and we had the chance to, uh, to partner with, uh, with great, uh, companies like Atlassian, DocuSign, UiPath, and of course, PayFit.
10 Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond)
- ▶ 9:31 Jason Lemkin And what was, was that, looking back, now that bootstrapping's back in fashion, it went out for a while, was that the right time when, like, the Alassian founders said they waited way too long, right?
Enterprise Communities: The What, Who, Why, When & How | @VenafiCo Head of Community Holly Firestone
- ▶ 0:18 Holly Firestone I was at Atlassian and built the Atlassian user group program. 2 times in the scene
The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal
- ▶ 2:23 Archana Agrawal Before this, I ran the, I was the head of enterprise and cloud marketing at Atlassian.
- ▶ 18:46 Archana Agrawal I mentioned a few, uh, in, in the beginning, I think Atlassian's had
Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda
- ▶ 1:09 Carrie-Lou Dietrich I'm a former CMO, most notably the head of marketing that took Atlassian public.
- ▶ 2:15 Carrie-Lou Dietrich We decided I was going to start because Atlassian is one of the most pure models, and product-led growth is really just using a product that sells itself and giving people access to use it right away without ever talking to the salesperson. 4 times in the scene
- ▶ 7:05 Carrie-Lou Dietrich So at Atlassian, the whole business is set up around this, and we invest more, um, and, and this is from a recent, um, blog from the CRO, Cameron Dietsch, um, 2 times in the scene
- ▶ 20:36 Carrie-Lou Dietrich One of the things I was going to add on that's kind of interrelated to those two questions is I think that the product-led growth methodology that I grew up in at Atlassian requires a testing mindset that's very different than the sales…
- ▶ 27:45 Carrie-Lou Dietrich So Atlassian has, um, an upsell, cross-sell enterprise sales organization that's not hunters.
- ▶ 29:35 Stacy Epstein She is the last, he used to be at Atlassian. 2 times in the scene
Shifting to the Next Gear: Proven Strategies to Accelerate Growth with Intercom CEO Karen Peacock
- ▶ 1:22 Karen Peacock We help sales teams, marketing teams, support teams at companies like Amazon, Lyft, Atlassian, Shopify, and about 25,000 other customers as well.
- ▶ 25:57 Karen Peacock So Atlassian, for example, does, um, ah, on website engagement and in app help and support. 3 times in the scene
The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge, HubSpot's ex-CRO
- ▶ 27:27 Mark Roberge Of Atlassian, Zoom, Snowflake, Okta, Asana, Twila.
Lessons in Scaling a Low Code Platform with Airtable | SaaStr Software Community
Lessons in Scaling a Low Code Platform with Airtable's CEO Howie Liu
- ▶ 10:27 Howie Liu She, uh, her name is Archana Agarwal and, uh, before air table, she was at Atlassian where, where she basically helped lead marketing for a lot of their, all of their cloud, uh, you know, versions of their products. 2 times in the scene
- ▶ 14:08 Howie Liu If your aspirations are to become a billion dollar plus revenue business, like it's very unlikely, even Atlassian, um, has layered in like real sales at this point, um, you know, getting to a billion and beyond in revenue.
Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor
- ▶ 0:12 Jason Lemkin We had one of my favorite sessions where we did almost a board meeting for Atlassian with Michael Cannon Brooks, which I promote all the time.
- ▶ 11:09 Jason Lemkin Is that part of managing bigger accounts and integrating broader with the Atlassian suite?
- ▶ 18:27 Michael Pryor I think like last thing is in that latter group, right? 2 times in the scene
- ▶ 25:20 Jason Lemkin But for the next, but if you're, you're north of wherever you are, I know Atlassian's public company, you're north of fifty million users, you know, a pondered or whatever it is, has the, roughly speaking, the viral contribution to growth,…
- ▶ 32:09 Jason Lemkin It's not just the Atlassian Trellos, the KFCs and others have benefited and the non-brands have been hurt, right?
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