Cynthia Gumbert

Chief Marketing Officer, Litera · 1 appearance on the record.

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Cynthia Gumbert is a technology marketing executive with an engineering background from MIT and Tufts and an MBA from Harvard Business School. She has led go-to-market and brand growth strategy at companies including SmartBear Software, Litera, CA Technologies, and Dell.

5statements → 2claims → 0claims resolved → 4/5average certainty → 1.6/5average debate potential →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 2 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said5 Episodes1

Everything Cynthia Gumbert said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Gumbert: Cutting trial leads to sales by 45% increased deal opportunities 20%

“We decreased the number of QLs or trial qualified leads to sales decreased by 45% last year, and the number of deal opportunities went up by 20%.”

Cynthia Gumbert Dec 1, 2022 ▶ 30:01 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

Insight

Gumbert: Software developers hold enterprise buying power and reject direct marketing

“Developers are holding all the power, and they're your starting point and entry point into the company, so we really focus on You know, what is that awareness to land motion? How do you land a developer? And they have a very sensitive BS meter, so they don't w…”

Cynthia Gumbert Dec 1, 2022 ▶ 9:04 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

Insight

Gumbert: Partner marketplaces drive growth despite requiring vendors to sacrifice margin

“Placing your product in a partner marketplace is something to really, really look at, and you might be giving up a little bit of margin, but that's where everybody is, and they want that connection from their working environment. This has been a, you know, a g…”

Cynthia Gumbert Dec 1, 2022 ▶ 17:35 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

Assertion Not checkable as stated

Gumbert: SmartBear receives over 30,000 trial signups every month

“We have over 30,000 people taking out trials every month at SmartBear”

Cynthia Gumbert Dec 1, 2022 ▶ 28:45 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

Disclosure

Gumbert: SmartBear automates social queries into Slack for rapid support responses

“We have automated feeds that go from that into Slack, that go from Slack to our support, and we're trying to respond within seconds and either bring them back to our community for community help, or just reply right away with the solution.”

Cynthia Gumbert Dec 1, 2022 ▶ 14:20 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

Appearances (1)

Episode	Date	Speaking time
How Top CMOs Drive Growth in the Age of the Self-Serve Buyer \| Klaviyo, Talkdesk, SmartBea	Dec 1, 2022	8m

Cynthia Gumbert

Appearances (1)

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