Gumbert: SmartBear receives over 30,000 trial signups every month
Cynthia Gumbert · How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs · Dec 1, 2022 · at 28:45
Cynthia Gumbert, CMO of SmartBear, details the scale of monthly inbound product trial signups across their developer tooling suite.
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“We have over 30,000 people taking out trials every month at SmartBear”
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More from Cynthia Gumbert
Gumbert: Cutting trial leads to sales by 45% increased deal opportunities 20%
“We decreased the number of QLs or trial qualified leads to sales decreased by 45% last year, and the number of deal opportunities went up by 20%.”
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“Developers are holding all the power, and they're your starting point and entry point into the company, so we really focus on You know, what is that awareness to land motion? How do you land a developer? And they have a very sensitive BS meter, so they don't w…”
Gumbert: Partner marketplaces drive growth despite requiring vendors to sacrifice margin
“Placing your product in a partner marketplace is something to really, really look at, and you might be giving up a little bit of margin, but that's where everybody is, and they want that connection from their working environment. This has been a, you know, a g…”
Gumbert: SmartBear automates social queries into Slack for rapid support responses
“We have automated feeds that go from that into Slack, that go from Slack to our support, and we're trying to respond within seconds and either bring them back to our community for community help, or just reply right away with the solution.”