The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 69 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Contradicted
Loiacono: Competing PBMs Faked Mandatory Federal Compensation Disclosures in 2023
“23 people needed to start reporting this information, people being pharmacy benefit managers and administrators like ourselves, Had to start reporting this information. And what we realized is people were faking it. They either weren't doing it or they were pr…”
AJ Loiacono Aug 24, 2026 ▶ 32:22 He spent $0 on marketing—raised $400M at $3.25B valuation | Judi Health
Assertion Contradicted
Dan Mishin: The vast majority of top AI engineers are in China
“Vast majority of best AI engineers in the world are in China today.”
Dan Mishin Jun 15, 2026 ▶ 14:15 He quit his $50M ARR startup to work as a paralegal—then raised a $60M Series A. | Dan Mishin, Fo... · PMF Show
Assertion Contradicted
Walker: Bridged startups now graduate to the next stage at higher rates
“Weirdly, in the last year, there's been a couple quarters where the companies that took a bridge More of them have made it to the next stage and the companies who haven't taken a bridge yet.”
Peter Walker Nov 27, 2025 ▶ 44:24 Q3 2025 w/Carta: What you need to raise a Series A. | Peter Walker, Head of Insights at Carta · PMF Show
Assertion Contradicted
Zach Lloyd: Warp was the first software product to coin agent mode
“And so we moved to this model and we called it agent mode, which everyone has copied that name, by the way, if you look it up on chat GPT, we were the first people to call anything agent mode.”
Zach Lloyd Oct 9, 2025 ▶ 41:00 He quit Google & his 1st startup failed—but his 2nd grows at $1M ARR every 10 days. | Zach Llyod,... · PMF Show
Assertion Contradicted
Mercado Libre's Local Market Share Likely Exceeds Amazon's US Market Share
“The market share that Mercolibre has probably is larger than the market share of Amazon in the US.”
Hernan Kazah Jun 23, 2025 ▶ 28:25 How $100B Mercado Libre got started—& why it almost went bankrupt after 9 months. | Hernan Kazah,... · PMF Show
Assertion Contradicted
ZayZoon was the first to offer wage access via payroll integration
“Zayzun was first to do this with an actual payroll company using that payroll integration as a way to extend those funds.”
Tate Hackert Dec 2, 2024 ▶ 17:04 He made his first loan at 16. Now his fintech startup does $50M+ ARR—here’s how. | Tate Hackert, ... · PMF Show
Prediction Didn’t hold up
Mikesell: Carbon Robotics will likely IPO within one to two years
“We seem like we're on the path, you know, where we keep doing what we're doing. We'll probably have an IPO in the next. You're too, you know, we'll, we'll, yes, we'll have a billion dollar outcome here that looks more likely every day.”
Paul Mikesell Jul 15, 2024 ▶ 50:07 He built a farming robot that shoots weeds with lasers— then closed $10M in pre-sales before ship... · PMF Show
Assertion Contradicted
The Net Average Number of Mobile Apps Consumers Download Annually Is Zero
“The average number of apps that a consumer downloads a year is zero. They delete just as many apps as they download.”
Derrick Fung Mar 8, 2024 ▶ 13:27 How to Launch a Marketplace | Derrick Fung, Founder of Drop · PMF Show
Assertion Contradicted
Srugo: Super founders are 6x more likely to build unicorns
“If you actually look at the research, what you'll find is that super founders, these are multi-time founders who've had material success in the past. Super founders are six times more likely than first time founders to create a unicorn.”
Pablo Srugo Mar 8, 2024 ▶ 2:51 The Five Steps to Product Market Fit · PMF Show
Assertion Contradicted
Bland AI aired localized Super Bowl TV ads in three regional markets
“So we shot and filmed a four K ready for TV ad. We aired it in, I think Arizona, Las Vegas, and San Francisco. And we had a bunch of influencers ready to go.”
Isaiah Granet Apr 20, 2026 ▶ 47:59 180 VCs rejected him—then a $60K billboard got him to $2M ARR in 4 months. | Isaiah Granet, CEO o... · PMF Show
Assertion Contradicted
Goel: Accounting department attrition is among highest after sales
“And the attrition in the accounting department is one of the highest After sales because people just need to take health breaks and they just, they are done with this.”
Yogi Goel Mar 26, 2026 ▶ 33:12 He raised $41M in one year to replace enterprise accountants with AI. | Yogi Goel, Founder of Maxima · PMF Show
Assertion Contradicted
Srugo: Tenex Grew From Zero to $40M ARR in One Year
“So if you look at Tenex growing from zero to forty million ARR in one year, which is insane. It's literally on a track to be like the next whiz.”
Pablo Srugo Dec 29, 2025 ▶ 17:20 Solo Episode: B2B SaaS is dead. Here's what the best AI founders are doing instead. · PMF Show
Assertion Contradicted
Slavin: Spending on the Delta AmEx card equals 1% of US GDP
“The Delta Amex card would be one percent of the GDP of the U.S. Being spent on a airline credit card, they would have said, that's insane. It'll never happen. But it turns out that that is exactly what happened.”
Wayne Slavin Nov 17, 2025 ▶ 33:35 He tested his idea in one weekend—then raised $120M. | Wayne Slavin, Founder of Sure · PMF Show
Assertion Contradicted
All RSA Innovation Sandbox winners become multi-billion dollar or public companies
“The winners of that competition are all like multi-billion dollar companies, you know, some of the biggest public companies and everything.”
Dean Sysman Oct 16, 2025 ▶ 46:25 They failed every POC—then grew their cybersecurity platform to $100M ARR in 5 years. | Dean Sysm... · PMF Show
Assertion Contradicted
Donzé: Nearly 100% of enterprise document management remains legacy on-premises Java servers
“And this didn't exist because a hundred percent of the document management market was, and still is today almost, On-prem, on-prem traditional Java server, you know, like WebSphere and all that, all of that old school kind of technologies.”
Stéphan Donzé Aug 28, 2025 ▶ 14:18 He Bootstrapped to $55M in Revenue—without ever having to hit 100% YoY growth. | Stéphan Donzé, F... · PMF Show
Assertion Contradicted
Brigit, Dave, and EarnIn were the only three EWA players in 2017
“The three companies that existed, including us, in some form trying to solve this problem, and we were all doing it differently. The business models, we never had tips, for example, and our core focus was just only using cash flow data Including being able to …”
Zuben Matthews Jul 14, 2025 ▶ 23:36 How he grew to $100M ARR—then exited for $460M. | Zuben Matthews, Founder of Brigit · PMF Show
Assertion Contradicted
Woollen: Sutter Hill primarily incubates companies rather than investing externally
“They're an interesting firm and that they tend to primarily start companies as opposed to investing in other people's companies.”
Rob Woollen Jun 30, 2025 ▶ 10:24 He went 7 years with no revenue— then grew to $100M ARR. | Rob Woollen, Co-Founder of Sigma · PMF Show
Assertion Contradicted
Dearsley: No Speech-to-Speech Models Existed in October 2023
“There was not a single like speech to speech model in existence at the time. And there was no research that was far along anything like that.”
Jordan Dearsley Jun 16, 2025 ▶ 13:02 His AI Voice Startup grew to $10M ARR in 1 Year—after 3 Years Stuck at $500K | Jordan Dearsley, F... · PMF Show
Assertion Contradicted
Malling: Public was first to offer real-time fractional shares
“We were the first to actually do that real time thing that didn't exist before.”
Jannick Malling May 12, 2025 ▶ 20:55 He took on Robinhood & built Public.com into a $1B company with $440M raised. | Jannick Malling, ... · PMF Show
Assertion Contradicted
Malling: Public.com remains the only platform offering fractional bond trading
“Funnily enough, because we're the only ones that still have that, and so obviously that's been a great differentiator for the last couple of years, especially as yields have gone up”
Jannick Malling May 12, 2025 ▶ 43:53 He took on Robinhood & built Public.com into a $1B company with $440M raised. | Jannick Malling, ... · PMF Show
Assertion Contradicted
Google search rankings incorporate brand mentions on Reddit and Team Blind
“Google does actually look at these things. Like they don't actually just look at backlinks. They also look at mentions. And so Team Blind and, you know, Reddit, they actually have pretty high authority scores, like the highest, right? Because they've been arou…”
Wesley Tian Apr 24, 2025 ▶ 36:34 1st-time founder grows AI headshot app from $0 to $10M ARR in 2 years—with no funding. | Wesley T... · PMF Show
Assertion Contradicted
Min: CT scans are the only current tool to visualize soft arterial plaque
“In this particular case, the only technology that's available today that allows you to look at that really bad plaque, which is the very cholesterol fatty filled plaques that are building up silently in the walls of patient's arteries is the CT scan today.”
Dr. Jim Apr 14, 2025 ▶ 13:47 He raised $300M to prevent heart attacks. Here's how he got his health tech startup off the groun... · PMF Show
Assertion Contradicted
Just Eat Cycled Through Six CEOs in Two Years After Acquiring SkipTheDishes
“We went through six CEOs of Just Eat in two years, well, after we were there.”
Jeff Adamson Mar 24, 2025 ▶ 32:11 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Assertion Contradicted
Liberty: The term 'vector database' did not exist when Pinecone started
“The term vector database didn't exist. It just didn't exist. We'd, nobody talked about it this way.”
Edo Liberty Mar 17, 2025 ▶ 19:52 He got rejected by 40 VCs & had 6 months of runway—2 years later, he raised $100M from a16z. | Ed... · PMF Show
Assertion Contradicted
Dabble hit $30M revenue in year two and $75M in year three.
“Our second year was about thirty million dollars. Third full year we'd just completed was about seventy-five million dollars.”
Jon Robin Dec 12, 2024 ▶ 36:32 His sports betting app went from $0 to $10M ARR in a year—& to $150M ARR in 4. Here's how he did ... · PMF Show
Assertion Contradicted
Giannaros: SnapCard was the first crypto wallet with a public API
“And the reason why it got so big was because we were the first crypto wallet that had an API released to the public where you could use the API.”
Yanni Giannaros Dec 9, 2024 ▶ 22:43 He grew to $90M ARR, was about to exit for $1.5B—and then, it all fell apart. | Yanni Giannaros, ... · PMF Show
Assertion Contradicted
Wyre coined the industry term 'OnRamp' and built the first widget
“We wrote a blog post on this, and we called it OnRamp and we were like the first OnRamp widget, and today that's a whole category, but we're like the first people that coined that, that term back in 2018”
Yanni Giannaros Dec 9, 2024 ▶ 37:14 He grew to $90M ARR, was about to exit for $1.5B—and then, it all fell apart. | Yanni Giannaros, ... · PMF Show
Assertion Contradicted
Only 10% to 15% of employees actively check payroll self-service portals
“Well, in reality, like how many employees actually use a self-service portal to look at their pay stub? It's about 10, 15%.”
Tate Hackert Dec 2, 2024 ▶ 27:42 He made his first loan at 16. Now his fintech startup does $50M+ ARR—here’s how. | Tate Hackert, ... · PMF Show
Assertion Contradicted
Top 1% of athletes capture 99% of all endorsement revenue
“The top one percent athletes make 99% of all the endorsement revenue.”
Steven Galanis Nov 12, 2024 ▶ 7:12 His startup Cameo was a unicorn—until it crashed 90%. Here's how he went from near-bankrupt to pr... · PMF Show
Assertion Contradicted
Mishra: $450B to $500B is spent manually on digital marketing labor
“Marketing is a space, especially digital marketing where 450,000,000,005, five hundred billion dollars is being spent just using human bodies out there.”
Shubham Mishra Jul 22, 2024 ▶ 9:40 In 2019, he went all-in on AI, grew to $3M ARR in 2 years—then to $85M ARR in 5. | Shubham Mishra... · PMF Show
Assertion Contradicted
Walker: SaaS customer acquisition costs have spiked by up to 4x
“Cost to acquire a customer is more than doubled in a SaaS business, sometimes three or four X.”
Chris Walker Jun 17, 2024 ▶ 23:45 He grew to $22M ARR in 4 years—but regrets spending so much on growth. | Chris Walker, Founder of... · PMF Show
Assertion Contradicted
Equifax does not verify gig worker income
“Equifax doesn't verify gig worker income.”
Shmulek Bachar May 20, 2024 ▶ 19:58 He built Uber for parking & exited. Then raised $100M+. Here's his formula for finding product-ma... · PMF Show
Assertion Contradicted
Fishman: Most income verification services are handled manually via paper and phone banks
“The majority of income verification services happen manually. So our largest competitor is paper, is phone banks, is emails, is scanners.”
Shmulek Bachar May 20, 2024 ▶ 30:47 He built Uber for parking & exited. Then raised $100M+. Here's his formula for finding product-ma... · PMF Show
Assertion Contradicted
Srugo: All $10B+ mobile-first companies were created between 2008 and 2012
“If you look at the period from 2008 to 2012, that is when all Of the ten billion dollar plus mobile first companies were created. Uber, Lyft, Postmates, Spotify, Venmo, WhatsApp, they all were created during that time.”
Pablo Srugo Apr 22, 2024 ▶ 3:09 5 months in, Snapchat had only 127 users. Here's how Evan Spiegel found product market fit w/ Jer... · PMF Show
Assertion Contradicted
Krátký-Katz: eyeo acquired Blockthrough in late 2023
“And so they ended up acquiring us late last year.”
Marty Krátký-Katz Mar 8, 2024 ▶ 30:23 Marty Krátký-Katz, Founder of Blockthrough (Bootstrapped to ~$100M exit) | How Never Giving Up Le... · PMF Show
Assertion Contradicted
Amazon's advertising profits now match its AWS profits
“And now I just saw that the, like, if you look at just the profits from the advertisement business is now matching the profits of AWS.”
Pablo Srugo Mar 8, 2024 ▶ 3:53 Why every founder needs to Be Like Knight | Rob & Pablo Series · PMF Show
Assertion Contradicted
Srugo: Shopify burned only $3 million of net cash before its IPO
“From the time that they started to the time they went public, they raised a hundred million dollars in total. And when they went public, They had ninety seven million dollars on their balance sheet. So the net cash to use in all that time was just three millio…”
Pablo Srugo Mar 8, 2024 ▶ 44:08 How Shopify Found Product Market Fit w/ Aydin Senkut (Managing Partner at Felicis & Series A Inve... · PMF Show
Assertion Contradicted
Zima: Looker was growing 100% annually when acquired
“Looker was still growing a hundred percent a year when we got acquired, you know, like the business wasn't going poorly.”
Colin Zima Aug 10, 2026 ▶ 14:13 He lost his first 5 deals—built the next Looker, raised $250M | Omni
Assertion Contradicted
Englander: Fancy expanded from 0 to 15 UK cities in six months
“We went from zero cities to I think 15 cities in about six months.”
Chaz Englander Feb 12, 2026 ▶ 25:09 How I grew my AI startup to $3M ARR in 3 months. | Chaz Englander, Founder of ModelML · PMF Show
Assertion Contradicted
Fradin: I have raised 30 rounds of venture capital
“I raised 30 rounds of venture capital.”
Russ Fradin Nov 10, 2025 ▶ 18:29 He walked away from $5M ARR—then built a $50M company. | Russ Fradin, Founder of Larridin · PMF Show
Assertion Contradicted
Sherman: Mass-market multi-brand retailers operate on sub-5% gross margins
“Retailers Operate on super low gross margins. Like most mass market, multi brand retailer is like sub five percent gross margins.”
Alex Sherman Oct 6, 2025 ▶ 9:56 He tried to return $200K to investors 30 days in—then exited to Microsoft 5 years later. | Alex S... · PMF Show
Assertion Contradicted
Scott: Index investing grew from 1% to 50% of AUM by 2015
“Index investing in 2000 was, you know, one percent of assets under management. You fast forward to 2015, it's approaching 50%, right? So it's almost half of all assets are invested in sort of passive or index-like products”
Doug Scott Sep 29, 2025 ▶ 12:41 He pitched 100 VC and spent 3 years building— then grew to $7B AUM. | Doug Scott, Founder of Ethic · PMF Show
Assertion Contradicted
Robinson: Constant Contact IPO'd at $100M ARR when Mailchimp had $2M ARR
“Constant contact IPO'd with a hundred million ARR when MailChimp was at two million ARR.”
Adam Robinson Apr 10, 2025 ▶ 20:04 He grew to $25M in ARR and $14M in annual profits—with no funding & no dilution. | Adam Robinson,... · PMF Show
Assertion Contradicted
Gurski: Half of 2015's top ten health apps were period trackers
“When we started Floor, there were like dozens, maybe hundreds of popular period trackers, and in top 10 of health and fitness category, five sets were period trackers, and it was the main motivation.”
Dimitri Gurski Mar 10, 2025 ▶ 51:37 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Assertion Contradicted
Wang: Amplitude finished 2016 with over $13M in ARR
“The year ended up being great. We ended up over 13. Million in AR.”
Jeff Wang Feb 20, 2025 ▶ 48:39 Amplitude is now a $1.5B public company. Here's how they beat competitors with a 10x cheaper prod... · PMF Show
Assertion Contradicted
OpenSea was doing $0 per day in volume when integrating Wyre
“We were getting merchants, like, no one had the solution, so we were getting, like, OpenSea, we were getting, like, all these, like, huge platforms that we're literally doing zero dollars a day in volume”
Yanni Giannaros Dec 9, 2024 ▶ 39:09 He grew to $90M ARR, was about to exit for $1.5B—and then, it all fell apart. | Yanni Giannaros, ... · PMF Show
Assertion Contradicted
Giannaros: BlackRock participated in Wyre's Series C funding round
“We were raising our Series C and that was, like, fairly going well. We had, like you know, large investors like BlackRock come in on our, that, that round.”
Yanni Giannaros Dec 9, 2024 ▶ 41:57 He grew to $90M ARR, was about to exit for $1.5B—and then, it all fell apart. | Yanni Giannaros, ... · PMF Show
Assertion Contradicted
Anderson: Celtic Bank holds no loan assets for its fintech partner programs
“Celtic, I think, I don't know if they're unique or not, but their model is they don't hold any of the assets for any of their partner programs.”
David Anderson Nov 21, 2024 ▶ 13:57 He raised $16M, hit $1M ARR—& failed. Here are the top 3 lessons he learned. | David Anderson, Fo... · PMF Show
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