Scott: Index investing grew from 1% to 50% of AUM by 2015
Doug Scott · He pitched 100 VC and spent 3 years building— then grew to $7B AUM. | Doug Scott, Founder of Ethic · PMF Show · Sep 29, 2025 · at 12:41
Doug Scott, co-founder and CEO of Ethic, explains the massive market shift into passive index investing that informed the creation of Ethic.
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“Index investing in 2000 was, you know, one percent of assets under management. You fast forward to 2015, it's approaching 50%, right? So it's almost half of all assets are invested in sort of passive or index-like products”
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