Scott: Tie fundraise timelines to operational milestones, not arbitrary dates
Doug Scott · He pitched 100 VC and spent 3 years building— then grew to $7B AUM. | Doug Scott, Founder of Ethic · PMF Show · Sep 29, 2025 · at 41:51
Doug Scott, CEO of Ethic, explains why startup fundraising deadlines should be anchored to tangible operational requirements.
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“Having a real timeline that's tied to operational milestones, right? You're like, I need to close this round because we are onboarding these customers. I need to ramp up a team by this therefore, and you can see it there. And that I think is very important because it shows this like a very real time. And it's not this sort of artificial, like, oh, I want to close by X because it's a nice round number. You're closing it based on a milestone that matters for your business.”
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