PepsiCo, every mention
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tap a year for its mentions
every year anyone Guy Raz 31Bayard Winthrop 5Allison Ellsworth 5Ron Shaich 4Cynthia Tice 4Michael Kirban 3Manoj Bhargava 3Richard Branson 2Gary Vaynerchuk 2Chris Mann 2
Verbatim, from the transcripts: the passages where PepsiCo comes up
Advice Line with Ben Goodwin of Olipop
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
- ▶ 1:03:05 unnamed speaker I mean, you know, you look at the sixties and the Vietnam war, I don't think Pepsi or Coca-Cola had a position on that.
Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
Advice Line: What’s Your Value?
Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business
Advice Line with Stacy Madison of Stacy’s Pita Chips
Advice Line with Randy Hetrick of TRX
Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
- ▶ 1:13 Guy Raz I'm Guy Raz, and on the show today, how a mom-and-pop beverage made with apple cider vinegar got remade as Poppy, a soda sensation that sold to Pepsi for nearly two billion dollars. 2 times in the scene
- ▶ 59:01 Allison Ellsworth So for us, we, let me just give you an example. 5 times in the scene
Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple
Advice Line with Luis von Ahn of Duolingo
Noosa Yoghurt: Koel Thomae
Lily’s Sweets: Cynthia Tice
- ▶ 20:16 Cynthia Tice And right at the end of 2007, Coke and Pepsi announced that they were coming into the diet beverage segment with a naturally sweetened diet beverage. 4 times in the scene
Olipop: Ben Goodwin
American Giant: Bayard Winthrop
- ▶ 34:25 Bayard Winthrop And then separately, as I thought about financing it, I began to reach out to my network of people, and one of the most important father figures in my life was growing up in, back in Greenwich, was a man named Don Kendall, who had really… 3 times in the scene
“Beaming” people anywhere in the world with David Nussbaum of Proto
- ▶ 4:48 David Nussbaum Clients and customers, you know, from blue chip advertisers like Ford and Pepsi, all the way down to some of the stuff that you are currently listening to on like satellite radio and internet radio.
Liquid Death: Mike Cessario
- ▶ 1:14:10 Mike Cessario Like we need to generate outsized attention for our budgets that allows us to swing way above our, you know, our weight class really, where we can generate similar amounts of attention as let's say Coke or Pepsi type brands can, but we can…
Freshpet: Scott Morris
- ▶ 1:05:25 Scott Morris And I think over time, Walmart didn't like it, but they think they got comfortable with the concept that, um, you know, the, the, the, the analogy that's out there is the red cans go in the red fridge, and the blue cans go in the blue…
HIBT Lab! Slutty Vegan: Pinky Cole
Guayakí Yerba Mate: David Karr and Chris Mann
- ▶ 1:07:31 Chris Mann And, and two, I think going back to the scale conversation, you know, one of our competitors is owned by Pepsi and they're on the Pepsi trucks and they have unlimited distribution, but it's not really working. 2 times in the scene
Chobani: Hamdi Ulukaya
Happy Family Organics: Shazi Visram (2020)
Nature’s Path: Arran and Ratana Stephens
Stacy's Pita Chips: Stacy Madison (2019)
Serial Entrepreneur: Gary Vaynerchuk
- ▶ 45:49 Gary Vaynerchuk Yeah, the idea in 2009 was, how does Pepsi and Campbell's in the NHL still not have a Twitter and Facebook account? 2 times in the scene
How I Built Resilience: Bayard Winthrop of American Giant
- ▶ 15:08 Bayard Winthrop You know, one of the first, uh, investors that we had, um, was the guy that basically built Pepsi Cola, a guy named Don Kendall.
- ▶ 19:47 Bayard Winthrop Kendall, the Pepsi-Cola person I was mentioning earlier, and
Vita Coco: Michael Kirban
- ▶ 52:59 Michael Kirban We're not Pepsi. 2 times in the scene
- ▶ 58:44 Michael Kirban You spend, you know, 10, 20% on marketing, and you have a team, and you have operating expenses, and an office, and everything else, and unless you have real scale, um, you know, by the time you're done, you're competing for space against…
Panera Bread/Au Bon Pain: Ron Shaich (2018)
- ▶ 20:50 Ron Shaich Pepsi came after us. 2 times in the scene
Happy Family Organics: Shazi Visram
Spindrift: Bill Creelman
Stacy's Pita Chips: Stacy Madison
Panera Bread/Au Bon Pain: Ron Shaich
- ▶ 20:15 Ron Shaich Pepsi came after us. 2 times in the scene
Live Episode! Black Entertainment Television: Robert Johnson
- ▶ 25:16 Robert "Bob" Johnson So, uh, Pepsi Cola was an early advertiser because they, the soft drink appeals to that market.
Live Episode! Starbucks: Howard Schultz
- ▶ 35:07 Howard Schultz Bottle Frappuccino and a JV with Pepsi became a multi-billion dollar business, and we started believing that we could build a brand in our store and then extend it into another form factor in the grocery store.
5-Hour Energy: Manoj Bhargava
- ▶ 0:17 Manoj Bhargava Coke, Pepsi, Red Bull, Monster, when they all came in, actually our market share dipped from about 93% down to 67%.
- ▶ 13:58 Manoj Bhargava You know, against Red Bull, Monster, and I got to also fight Coke, Pepsi, and Budweiser.
- ▶ 21:07 Manoj Bhargava You know, Coke came in with a product that was a shot, Pepsi, Red Bull Monster, they all came in with shots, you know, with two ounce bottles.
Virgin: Richard Branson
- ▶ 4:31 Richard Branson So I would, you know, ring up Coke and tell them that Pepsi was advertising, and then maybe get Coke, and then ring up Pepsi and try and tell them that Coke was advertising. 2 times in the scene