iPhone, every mention
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every year anyone Guy Raz 146Joel Simkhai 11Michael Preysman 10Jim McKelvey 9Tristan Harris 4Susan Tynan 4Sam Yam 4Len Testa 4Keller Rinaudo Cliffton 4Chieh Huang 4
Verbatim, from the transcripts: the passages where iPhone comes up
Advice Line with Kip Tindell of The Container Store
Advice Line with Carlton Calvin of Razor
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
Advice Line with Curt Richardson of OtterBox
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company
- ▶ 33:33 Jensen Huang But computers are built to run software, and if your install base is not large enough, it doesn't attract software developers, because developers want to program on large install-based computers like iPhone and PC, and, and so the problem…
Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company
- ▶ 33:11 Jim McKelvey We, we had to figure it out, so we decided that we wanted to do something with mobile phones, because mobile phones had just, you know, the iPhone had just come out. 7 times in the scene
- ▶ 36:03 Guy Raz So it's around 2008, 2009, and Jim McKelvey has an idea that could be a game changer for small business using an iPhone to help read credit cards. 7 times in the scene
- ▶ 51:26 Jim McKelvey Uh, Tristan was mostly working on the iPhone client. 2 times in the scene
Exploding Kittens: Elan Lee. How cat-themed Russian Roulette changed game night forever
Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring
Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
- ▶ 5:53 Ben Francis And then my first iPhone, I think I got when I was about, it must've been 18. 3 times in the scene
Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.
- ▶ 39:13 Natalie Gordon The real goal was, we need to build an iPhone app. 2 times in the scene
- ▶ 44:14 Natalie Gordon We launched the iPhone app, but we actually didn't really figure out marketing until 2015, and then we really figured it out, and it was a very big inflection.
Advice Line with John Zimmer of Lyft
- ▶ 41:30 John Zimmer I do have my iPhone that I took the SIM card out of, because I was in Europe at the time, and they have removable SIM cards, which was helpful. 2 times in the scene
Advice Line with Isaac Larian of MGA Entertainment
- ▶ 34:53 Robin Hall and it's very town hall just to have an iPhone and
WHOOP: Will Ahmed
Calm: Alex Tew and Michael Acton Smith
Substack: Chris Best and Hamish McKenzie
- ▶ 10:17 Chris Best And if you're a messaging app, and your big drive is your half on Blackberry and half on iPhone, if you lose half your users, you don't actually lose half your users, you lose like, 95% of your users. 2 times in the scene
Advice Line with Luis von Ahn of Duolingo
Snap: Evan Spiegel
- ▶ 13:57 Guy Raz And you designed it initially for the iPhone, to work on the iPhone? 2 times in the scene
- ▶ 33:27 Evan Spiegel And remember at the time, the new iPhone had a front facing camera, which was a really big deal because people could take selfies. 3 times in the scene
Vizio: William Wang
- ▶ 25:27 William Wang This is way before iPhone.
Resy and Eater: Ben Leventhal
Boll & Branch: Scott and Missy Tannen
- ▶ 7:53 Scott Tannen Um, so these were really casual, fun games, like what you play on your iPhone today. 3 times in the scene
Paperless Post: James and Alexa Hirschfeld
- ▶ 47:38 James Hirschfeld And they, you know, what we really needed them to be doing was focusing on kind of making our product amazing on these iPhones, which were becoming more and more pervasive, you know, and replacing blackberries.
Advice Line with Vicky Tsai of Tatcha
- ▶ 13:07 Jessica Liu Um, I, to the best of my ability with my iPhone, it's not great cinematography, but I do try to capture the process because I think people love to see where their pieces are coming from.
Insomnia Cookies: Seth Berkowitz
- ▶ 54:01 Guy Raz At the same time, something kind of world-changing happened at this moment, which was the iPhone was introduced in 2007, and I think the App Store starts in 2009, or maybe, you know, and in earnest, 2010 really kind of blows up.
- ▶ 1:14:55 Seth Berkowitz Like, the iPhone, if the iPhone didn't happen, obviously the world's very different, but insomnia, I don't know.
Advice Line with Jamie Siminoff of Ring
- ▶ 1:40 Jamie Siminoff I was in my garage and couldn't hear the doorbell and just got an iPhone and, you know, like anyone, just build your own Wi-Fi doorbell.
- ▶ 11:27 Guy Raz Like he was really kind of playing into the absurd, but you can imagine like with a small budget and a couple of iPhones making a really funny video that also shows the functionality.
On athletic shoes: Olivier Bernhard and Caspar Coppetti
- ▶ 41:51 Caspar Coppetti So on that first mood board, there was, there was an iPhone. 2 times in the scene
Therabody: Jason Wersland
- ▶ 42:59 Jason Wersland That had a shorter cable than your iPhone cables.
Twitter, Medium and Blogger: Ev Williams
Advice Line with Pete Maldonado of Chomps
- ▶ 44:49 Pete Maldonado You could use your iPhone. 2 times in the scene
YouTube Creator and Cookbook Author: Rosanna Pansino
CrunchLabs: Mark Rober
- ▶ 11:52 Guy Raz Is this something that you were particularly good at, or adept at, or just were kind of casual, like, assuming you had an iPhone, and you would just make little videos, or tell me about, you know, 2008, 2009, like, what, were you playing…
- ▶ 19:40 Mark Rober Again, now that you have iPhones, you had a free app. 2 times in the scene
“Beaming” people anywhere in the world with David Nussbaum of Proto
- ▶ 18:54 David Nussbaum You could even, at this point, you could even use your iPhone.
- ▶ 24:15 Guy Raz And, and for maybe, you know, for people who are going to use this to perform or whatever, but how do you see consumers, you know, people who've got an iPhone, people who are, you know, 2 times in the scene
- ▶ 28:55 David Nussbaum Using your iPhone or any smartphone, you don't need to have a special camera.
MGA Entertainment: Isaac Larian
- ▶ 1:06:51 Isaac Larian People buy Apple iPhones, go in front of the camera, unbox it, and they get eighteen million views.
Achieving greater things with Adam Grant
- ▶ 27:43 Adam Grant Uh, they made the Gorilla Glass for the iPhone and the iPad, of course.
AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane
- ▶ 2:56 Imran Chaudhri Really had an eye towards how do you actually build a new type of computer that was easier to use, that wouldn't crash, and Max used to crash all the time, uh, back then, but that was our boot camp, um, and then we got to work on things…
- ▶ 4:13 Guy Raz Bethany, you joined about 10 years after Imran started, but still, I mean, right after the iPhone kind of shipped, um, is when you joined, and soon, I guess, you were kind of put in charge as a project manager involved with the iPad. 3 times in the scene
- ▶ 10:01 Imran Chaudhri Around that time, we were working on iPhone X, which in and of itself is kind of like a bit of like a Groundhog Day thing.
- ▶ 14:11 Guy Raz My iPhone, like, you're, you're, you're in this thing. 2 times in the scene
- ▶ 23:50 Guy Raz And it's, um, it's really distressing because I, I actually think that, that these products, as incredible as they are, I'm holding up an iPhone right now, um, and as life-changing and groundbreaking as they are, um, 4 times in the scene
Poshmark: Manish Chandra
- ▶ 2:55 Guy Raz In the case of Poshmark, the connection was a high school football game in the iPhone four.
- ▶ 3:15 Guy Raz Playing around with the latest iPhone, which had new technology that enabled really great quality photos. 2 times in the scene
- ▶ 35:15 Guy Raz And I think when you came up with the idea for Poshmark, it was inspired by a lot of different things, but it kind of started with the iPhone, right? 2 times in the scene
- ▶ 35:25 Manish Chandra A bunch of my friends, and this guy had this little iPhone, uh, it was iPhone four, and he takes a picture of these birds and, and shows us.
- ▶ 35:57 Manish Chandra I would, I had iPhone three at that time, which was grainy and, you know, photo quality was mediocre, et cetera.
The peril (and promise) of AI with Tristan Harris: Part 1
- ▶ 6:13 Tristan Harris And at the time in 2007, it was, it's actually the year the iPhone came out. 2 times in the scene
- ▶ 26:20 Tristan Harris The picture of an iPhone with, where the bottom of the port, there's like an old VGA cable, like those old monitor cables from the 19 nineties. 2 times in the scene
Sonos: John MacFarlane
- ▶ 16:18 John MacFarlane It was, it took a lot of incremental change, like the iPod and the iPhone, to get people to, you know, um, start having that expectation.
- ▶ 33:42 Guy Raz And, and again, and this is pre-iPhone, so, but still, now you had, if your computer was connected to the Sonos system, uses a Rhapsody on it, and then you were good to go. 2 times in the scene
- ▶ 36:43 John MacFarlane So we released the iPhone controller, which helped because that made the 2 times in the scene
- ▶ 44:34 Guy Raz Like the Blackberry, when, when they first saw the iPhone, they were like, eh.
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Charging up the electric vehicle market with RJ Scaringe of Rivian
Framing the future of eyecare with Neil Blumenthal and Dave Gilboa of Warby Parker
- ▶ 6:58 Neil Blumenthal Well, now, you know, once people had iPhones in their hands with the true depth camera, we were able to create a virtual try on that was great and helpful because it actually put a digital image of the frames on your face, true to scale.
- ▶ 21:48 Guy Raz People might then go and subscribe to the show on their iPhone or whatever, however they use it, right?
Full body preventive health care with Andrew Lacy of Prenuvo
- ▶ 4:48 Andrew Lacy So I had that iPhone moment again, but in an entirely different field.
- ▶ 27:03 Guy Raz No, um, but what they found in my case was some degradation of my cervical spine, so in my neck, and that, that's, I think more and more of this is being found because of iPhones. 2 times in the scene
Everlane: Michael Preysman
- ▶ 10:20 Michael Preysman And the concept was an iPhone case store. 7 times in the scene
- ▶ 13:47 Michael Preysman And I had, you know, we had just launched our iPhone cases and we said, wait a second, we'll be selling direct. 2 times in the scene
- ▶ 49:58 Michael Preysman And so if you made things that were interesting and people wanted to talk about them, listen, we're not building iPhones, but talk about someone who did that well, or Nike.
Unlocking the renewable energy revolution with Ramya Swaminathan of Malta Inc.
A biometric smart gun with Kai Kloepfer of Biofire
When your headphones listen to you with Ramses Alcaide of Neurable
- ▶ 33:47 Ramses Alcaide This is kind of like when the iPhone first came out. 2 times in the scene
When our phones are just phones with Kai Tang and Joe Hollier of Light
Grindr: Joel Simkhai
- ▶ 2:53 Guy Raz That year, Steve Jobs made the iPhone open to third party apps. 2 times in the scene
- ▶ 11:44 Joel Simkhai And, and then right, you know, a few months after I'd moved to LA, Steve Jobs announces the second generation iPhone. 4 times in the scene
- ▶ 12:49 Joel Simkhai Not a coder, uh, and, uh, you know, I don't have any design skills, I don't know how to build, you know, I don't know, I don't know technology, um, and back then there was no, uh, ecosystem for iPhone developers. 4 times in the scene
- ▶ 18:59 Joel Simkhai I don't remember quite, because, you know, the iPhone was announced in June. 2 times in the scene
- ▶ 27:59 Joel Simkhai Yeah, I mean, I think it was, you know, some of the responses that I got from the competitors, that the iPhone wouldn't take off, that, you know, now we understand how important location is.
- ▶ 29:52 Guy Raz And, and like you said before, I mean, there weren't a lot of people out there at the time who, who even knew how to make iPhone apps. 3 times in the scene
Delivering the future in drones with Keller Rinaudo Cliffton of Zipline
- ▶ 0:54 Guy Raz The company basically built an application on an iPhone that turned it into a mini robot.
- ▶ 1:30 Keller Rinaudo Cliffton Great motivation for entrepreneurship, and we started building these little, we called them smartphone robots, and they literally used an iPhone as the brain of the robot. 4 times in the scene
- ▶ 4:09 Guy Raz iPhones? 2 times in the scene
- ▶ 5:48 Guy Raz So initially it started out as, as like, let's use the iPhone to be the brains of a little toy robot.
- ▶ 11:39 Guy Raz We're going to take a quick break, but when we come back, how Keller shifted from rolling iPhones to flying couriers.
HIBT Lab! Babcock Ranch: Syd Kitson
- ▶ 13:07 Syd Kitson There was no iPhones, no iPads.
HIBT Lab! Hevesh5: Lily Hevesh
HIBT Lab! Boom Supersonic: Blake Scholl
- ▶ 18:48 Blake Scholl And then someone pops up and says, could we have an iPhone? 2 times in the scene
Complexly: Hank and John Green
- ▶ 1:06:11 Hank and John Green I buy my iPhone because it delivers to me more value than it costs me.
HIBT Lab! Gro Intelligence: Sara Menker
- ▶ 29:56 Sara Menker So think of it as no different from the app store on your iPhone, where you go in and the app store is built on our platform that has all these models that I mentioned.
HIBT Lab! MKBHD: Marques Brownlee
HIBT Lab! Cruise: Kyle Vogt
Wirecutter: Brian Lam
- ▶ 2:24 Guy Raz You might remember it as the site that broke the story of the iPhone four several months before it was released.
- ▶ 28:51 Guy Raz Basically, you guys got a hold of an iPhone, four G months before it was to be released. 4 times in the scene
- ▶ 29:52 Brian Lam Yeah, we were very prepared, very fast, backup plans, um, and so we started just dreaming about, like, scenarios to plan for them, being prepared, and one of these scenarios, like, earlier in that year, we talked about, fantasized, really,… 2 times in the scene
HIBT Lab! OpenAI: Sam Altman
- ▶ 6:09 Guy Raz So this is pre iPhone, pre apps. 2 times in the scene
- ▶ 45:58 Sam Altman You know, when the app store on the iPhone launched, it would be a big deal for companies to talk about being mobile companies or their mobile strategy at that point.
HOORAE: Issa Rae
HIBT Lab! IDEO: David Kelley
- ▶ 9:40 David Kelley So he would do things like, you know, we don't need a disc drive in this product, or we don't need a fan in this product, and he got those from really understanding people, and we didn't have to do as much, uh, work at, uh, digging deep… 2 times in the scene
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