The Ledger, every show

“Poppy was the fastest growing beverage in the history of beverage, basically.”

“Something I know I won't want to do is run a DTC company because they usually cap out about two hundred and fifty million, right?”

“1.95 billion dollars.”

“We've done two Superbowl ads, tripled our awareness overnight with that. Now we're into year five. Brand awareness, like, 50% of America knows Poppy. We're one in four households”

“I was a C student in college and I built my business to be a two billion dollar business, right?”

“Especially in beverage, I am the only female founder of an exit of this size ever, right?”

“We are the official soda of the Lakers, and we're not allowed to be sold in that stadium because of contracts.”

“Contrary to what people believe, like, the show wants you to get a deal, and they do a lot of work in the back end to actually try to match you up.”

“Honestly, what worked is one night I sat down, it was a Friday night, I just got in the shower, my hair is wet, and I just told my story. And it connected on such another level that it went viral, did a million views while we're sleeping. We did a 100,000 doll…”

“We never ever have ran a Google ad. And our number one KPI was brand awareness. For the first four years of business was brand awareness.”

“And then we finally made the switch, and it saved us, like, seventeen million dollars that year.”

“And at one point we were like, 65% female at poppy because it was like part of our DNA from senior leadership down.”

“Hands down, I will say I was wrong. Colored cans were the way to go. It just popped off the shelf, and no one was doing better for you with color at the time.”

“We're doing, like, 3000 on Amazon quickly over the next few months. We're doing 250,000 on Amazon a month.”

“Honestly, one night, I sat down on the couch, and I just told my story. I did it in one minute or less of, started this in my kitchen, got a deal on Shark Tank, it's five grams of sugar, it's apple cider vinegar, it's this, dah, dah, dah, and I posted it and w…”

“I think we did like 500,000 in revenue, and then that's when Shark Tank came up.”

“And then, you know, being the first person to have gotten a deal to then be a shark and sitting on both sides and seeing both sides of the curtain, I guess, was really cool.”

“So we did our deal back in 2000, basically 19, 2018. It was with Brohan Oza. It was 400,000 for 20%.”

“Poppy has over three billion views on TikTok. One third of the platform has seen my face seven times.”

“We ended up buying the Super Bowl ad like the week of the Superbowl.”

“We had done about 500,000 in revenue. We were a different company called Mother Beverage, like I said, and We just had a great story. I was very passionate about it. We actually had some traction. We had some sales, right? It wasn't something that wasn't we al…”

“We send out 300,000 packages a year, like crazy, crazy amount of samples.”

“She invested really early, like one of the first, and she was such a good partner.”

“I mean, beverage is a beast. You're literally shipping water and it's a very capital intensive category.”

“So we would put a, an application up, and we would get, like, 10 1020 thousand applications.”

“Yeah, so I went to my sister, who's always been a really big believer in me, and she ended up giving us 30,000 dollars. My dad gave us 30,000 dollars, and then we put 30,000 dollars in of our own money. So basically a total of 90,000 dollars, which was everyth…”

“So we, from the moment we got the card from her, we at that point went and got a lease. We opened up our own manufacturing facility thinking we were going to be nationwide Whole Foods for them to say, no, no, no, no, you don't even have Dallas. We've given you…”

“In our ad, we said soda 17 times, and that we were the future of soda, and after coming out of that, our awareness tripled overnight.”

“And you start off at a really young age making like 500 bucks a day, right, is really good money. You're working seven days a week. You're working from Dawn to dusk, though, it's really, really not the easiest job”

“And I will say, we were selling out. Like, every week we would make it, we would sell out. The next week we would make, you know, that and a half, we would sell out.”

“So we had spent a lot of our money on, I think like almost 90,000 dollars on building a booth.”