Allison Ellsworth, co-founder of Poppi (originally named Mother Beverage), describes the early customer demand for their apple cider vinegar beverage at a Dallas farmers market.
0:00 / 0:09exact quote · 9.9s
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“And I will say, we were selling out. Like, every week we would make it, we would sell out. The next week we would make, you know, that and a half, we would sell out.”
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More from Allison Ellsworth
AssertionSupported
Lakers' official soda Poppi cannot be sold in the team's arena
“We are the official soda of the Lakers, and we're not allowed to be sold in that stadium because of contracts.”
Allison EllsworthSep 22, 2025▶ 59:05Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
Insight
Beverage brands cannot access UNFI distribution without retail accounts secured
“It's like the chicken or the egg, like, get into Unify if you don't have a retailer. If you don't have a retailer, you can't get in.”
Allison EllsworthSep 22, 2025▶ 31:07Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
AssertionNot checkable as stated
No better-for-you beverage brand used brightly colored cans before Poppi's rebrand
“Hands down, I will say I was wrong. Colored cans were the way to go. It just popped off the shelf, and no one was doing better for you with color at the time.”
Allison EllsworthSep 22, 2025▶ 44:43Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
Insight
Ellsworth: Modern soda brands must package in 12-ounce cans, not glass
“If we're gonna call ourselves soda, we can no longer be in glass bottles. We 100% have to be in 12 ounce soda cans.”
Allison EllsworthSep 22, 2025▶ 46:09Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
AssertionNot checkable as stated
Poppi's monthly Amazon sales surged from $3,000 to $250,000 post-Shark Tank
“We're doing, like, 3000 on Amazon quickly over the next few months. We're doing 250,000 on Amazon a month.”
Allison EllsworthSep 22, 2025▶ 51:07Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
AssertionNot checkable as stated
Viral TikTok video generated $100,000 in overnight Amazon sales for Poppi
“Honestly, one night, I sat down on the couch, and I just told my story. I did it in one minute or less of, started this in my kitchen, got a deal on Shark Tank, it's five grams of sugar, it's apple cider vinegar, it's this, dah, dah, dah, and I posted it and w…”
Allison EllsworthSep 22, 2025▶ 53:20Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
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