No better-for-you beverage brand used brightly colored cans before Poppi's rebrand
Allison Ellsworth · Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation · Sep 22, 2025 · at 44:43
Allison Ellsworth, co-founder of Poppi, discusses testing can packaging during their 2019 rebrand from Mother Beverage.
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“Hands down, I will say I was wrong. Colored cans were the way to go. It just popped off the shelf, and no one was doing better for you with color at the time.”
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