Poppi's monthly Amazon sales surged from $3,000 to $250,000 post-Shark Tank
Allison Ellsworth · Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation · Sep 22, 2025 · at 51:07
Allison Ellsworth, co-founder of Poppi, describes the rapid growth in e-commerce revenue after their brand update aired on Shark Tank in April 2020.
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“We're doing, like, 3000 on Amazon quickly over the next few months. We're doing 250,000 on Amazon a month.”
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“We are the official soda of the Lakers, and we're not allowed to be sold in that stadium because of contracts.”
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“It's like the chicken or the egg, like, get into Unify if you don't have a retailer. If you don't have a retailer, you can't get in.”
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“Hands down, I will say I was wrong. Colored cans were the way to go. It just popped off the shelf, and no one was doing better for you with color at the time.”
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“If we're gonna call ourselves soda, we can no longer be in glass bottles. We 100% have to be in 12 ounce soda cans.”
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“Honestly, one night, I sat down on the couch, and I just told my story. I did it in one minute or less of, started this in my kitchen, got a deal on Shark Tank, it's five grams of sugar, it's apple cider vinegar, it's this, dah, dah, dah, and I posted it and w…”
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