Assertion Supported AI assessment confidence: 95% certainty 4/5 debate potential 1/5

Ellsworth: Poppi Bought Its Super Bowl Ad the Week of the Game

Allison Ellsworth · Broke to Billionaire: How to Turn a Side Hustle Into Your Salary | Allison Ellsworth · Sep 24, 2025 · at 20:38

Allison Ellsworth describes how Poppi opportunistically secured last-minute Super Bowl ad inventory to Codie Sanchez.

0:00 / 0:03exact quote · 3.9s

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“We ended up buying the Super Bowl ad like the week of the Superbowl.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Poppi purchased its Super Bowl advertisement during the same week the game took place.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

Allison Ellsworth claimed that Poppi purchased its Super Bowl ad during the week of the game. Super Bowl LVIII took place on Sunday, February 11, 2024. Independent reporting from Forbes, trade coverage from Adweek and Influence Magazine, and records from creative agency Virtue Worldwide confirm that the remnant ad slot was secured 3 to 5 days prior to the broadcast (between February 6 and February 8, 2024). This falls squarely within the week leading up to the game.

Forbes reported in September 2025 that investor Rohan Oza secured an open Super Bowl ad slot for Poppi just three days before the February 11, 2024 broadcast.
Virtue Worldwide Executive Creative Director Heather McTavish Perez confirmed the agency learned the commercial would air during the Super Bowl only three days before the game.
Adweek first covered Poppi's 60-second national spot on Friday, February 9, 2024, two days before kickoff, corroborating the last-minute buy.

Checked against

[1] vendingmarketwatch.com [2] globenewswire.com [3] marketingdive.com [4] scribd.com [5] scribd.com [6] forbes.lu [7] heather-mctavish.com [8] heather-mctavish.com

"Poppi" "Super Bowl" "week before" 2024 Adweek OR "Ad Age" OR Variety Poppi bought Super Bowl ad CBS 2024 Poppi Super Bowl commercial purchase date Adweek Ad Age "Poppi" "The Future of Soda is Now" "five days" OR "three days" OR "CBS" Ad Age OR Adweek "We had no idea the commercial would be aired during the superbowl until three days before the game" "He pushed Cavu to lend Poppi" "Super Bowl" "Poppi" "Super Bowl" "Virtue" "Adweek" 2024 "Poppi" Super Bowl ad "bought" OR "purchased" "days before" OR "last minute" "Poppi" "Super Bowl" "remnant" "Poppi" "Super Bowl" "bought" "Ad Age" 2024

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Poppy Super Bowl

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