Poppi's Super Bowl ad tripled brand awareness by repeating 'soda'
Allison Ellsworth · Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation · Sep 22, 2025 · at 59:59
Allison Ellsworth explains the impact of Poppi's national Super Bowl ad campaign on consumer recognition.
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“In our ad, we said soda 17 times, and that we were the future of soda, and after coming out of that, our awareness tripled overnight.”
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