Ellsworth: Poppi has accumulated over 3 billion TikTok views
Allison Ellsworth · Broke to Billionaire: How to Turn a Side Hustle Into Your Salary | Allison Ellsworth · Sep 24, 2025 · at 14:26
Allison Ellsworth, co-founder of prebiotic soda brand Poppi, discusses the scale of the brand's organic and paid reach on TikTok.
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“Poppy has over three billion views on TikTok. One third of the platform has seen my face seven times.”
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More from Allison Ellsworth
Ellsworth: Poppi Was the Fastest Growing Beverage in Beverage History
“Poppy was the fastest growing beverage in the history of beverage, basically.”
Ellsworth: DTC Companies Usually Cap Out Around $250 Million
“Something I know I won't want to do is run a DTC company because they usually cap out about two hundred and fifty million, right?”
Ellsworth: Poppi is in one of four US households with 50% awareness
“We've done two Superbowl ads, tripled our awareness overnight with that. Now we're into year five. Brand awareness, like, 50% of America knows Poppy. We're one in four households”
Ellsworth built Poppi into a $2 billion business as a C student
“I was a C student in college and I built my business to be a two billion dollar business, right?”