Virality

“Lifetime deals are like free plans, and free plans really only work well, they're only worth it, usually, If you have some type of virality, like built-in virality, not like, oh, there's a share button here.”

“Virality is really important, but it means nothing if you can't do it consistently. But if you can do it consistently, then it's the most powerful thing in the world, and it will make you untouchable.”

“Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right?”

“So for specific channels, they do tend to go up, but when you look at it broadly, and as you're adding new channels, when you're increasing the virality, when you're improving your activation rate, your conversion to paid, yes, you can kind of get that overall…”

“And I know there's a lot of criticism out there about MPS and its value, but I think actually that MPS is very undervalued for what it means if you want your company to grow through virality or organic growth, however you want to call it.”

“Virality is, you know, mainly how consumer social companies have grown, but you get like a really fast curve, but then it asymptotes generally more quickly because all the people that reject the invites the first few times, they're not gonna necessarily accept…”

“I do think, and this sounds a little fatalistic, but I think 90% of virality, whether it's in content Or maybe even companies too, maybe a little less for companies, but a significant part of virality is luck. It's something that you really can't put your fing…”

“On the growth side, like if your primary lever is virality, definitely get somebody that did virality stuff, right? If they come from a performance world, they're gonna not have, they're gonna struggle to help you with the core virality stuff and vice versa, r…”

“And again, this is back to the, like retention is king, right? Like retention stacks your business. Retention drives engagement, which drives virality. Like it's just all the things.”

“Virality dumbs down information because nuanced information doesn't hit as hard.”

“Yeah, from my experience, it has to be pretty much instantaneous, otherwise the ingredients are not right, and within a couple of days, I think, otherwise you need to kind of go back to the drawing board, and it may be that you've got one or two ingredients wr…”

“I think 90% of virality, if your article does really well and it's gone, you know, doing well on social media, 90% of virality is luck. The other 10%, like it needs to be good, but you can write something that is very good that doesn't take off because viralit…”

“I think that one of the joys of word of mouth and genuine virality is that that continues to grow as your core user base grows. It doesn't necessarily find saturation until you actually saturate the available market.”

“You will need to tell it clearly and succinctly because the goal is to tell it in a way where other people, it makes it easy for other people to repeat that story for you and help you spread the word. That's how anything becomes viral.”

“Whether ideas go viral or whether virality is a myth, which is one of the theses in the book, which is the virality doesn't really exist.”

“It's the first time a virality has been applied to the investment world.”