Consistent virality makes a founder or company untouchable
Roy Lee · Cluely Raises $15 Million From a16z | Roy Lee, Founder & CEO · Sourcery with Molly O'Shea · Jun 20, 2025 · at 23:03
Roy Lee, founder and CEO of Cluely, discusses his philosophy behind continuous viral stunt marketing for startup growth.
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“Virality is really important, but it means nothing if you can't do it consistently. But if you can do it consistently, then it's the most powerful thing in the world, and it will make you untouchable.”
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