virality

“I think that one of the joys of word of mouth and genuine virality is that that continues to grow as your core user base grows. It doesn't necessarily find saturation until you actually saturate the available market.”

“Yeah, from my experience, it has to be pretty much instantaneous, otherwise the ingredients are not right, and within a couple of days, I think, otherwise you need to kind of go back to the drawing board, and it may be that you've got one or two ingredients wr…”

“On the growth side, like if your primary lever is virality, definitely get somebody that did virality stuff, right? If they come from a performance world, they're gonna not have, they're gonna struggle to help you with the core virality stuff and vice versa, r…”

“And again, this is back to the, like retention is king, right? Like retention stacks your business. Retention drives engagement, which drives virality. Like it's just all the things.”

“So for specific channels, they do tend to go up, but when you look at it broadly, and as you're adding new channels, when you're increasing the virality, when you're improving your activation rate, your conversion to paid, yes, you can kind of get that overall…”