Net Promoter Score Is Undervalued for Driving Viral and Organic Growth
Koen Droste · He lost 90% of his users overnight—then grew his consumer app to $10M ARR. | Koen Droste, Founder... · PMF Show · May 1, 2025 · at 15:27
Polarsteps co-founder Koen Droste explains his contrarian take on NPS as the driving metric for consumer virality.
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“And I know there's a lot of criticism out there about MPS and its value, but I think actually that MPS is very undervalued for what it means if you want your company to grow through virality or organic growth, however you want to call it.”
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