Polarsteps deprioritized revenue tracking with investors to focus entirely on NPS
Koen Droste · He lost 90% of his users overnight—then grew his consumer app to $10M ARR. | Koen Droste, Founder... · PMF Show · May 1, 2025 · at 17:41
Koen Droste shares how Polarsteps aligned its early investors around NPS as the sole milestone for viral product-market fit.
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“So we were lucky to find the investors who we could convince to actually, you know, be on board with making MPS the metric, which means that if we all agree on that MPS is what's going to get us to success and to product market fit, Then let's not talk about revenue anymore. Let's not talk about a lot of the other metrics that are out there.”
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