Investor Demands for Early Revenue Signal Misalignment on Viral Growth
Koen Droste · He lost 90% of his users overnight—then grew his consumer app to $10M ARR. | Koen Droste, Founder... · PMF Show · May 1, 2025 · at 18:06
Koen Droste, co-founder of Polarsteps, reflects on why early alignment between founders and investors on growth metrics is crucial.
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“And I've spoken to other entrepreneurs who also really believed in this model of MBS, but they could not get it going because at some point their investors, you know, started asking, where's the revenue? But if that actually happens, it's already too late because it means you've got investors on board who are not really on board with the concepts. Of a shared understanding of believing that MPS is the metric to get your viral growth going.”
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