Typeform

“But I would say just make the front end look as nice as possible to grab attention. If you're not as, you know, in a position to be easily creating traffic, just to grab that attention and clearly communicate what it is that, you know, like what makes your car…”

“A JotForm, Typeform, they're only, especially Typeform, they're only raising their prices. So they're moving away. They're moving up market.”

“In this chapter, the company achieved, let's say, the first level, the first step, the first brick, which is more or less around this twenty million. It took six years”

“But eventually, in 2018, the growth has slowed down to that 31%.”

“And in the next four years, so, 2019 to 2022, you can see that we accelerated growth And on that first brick, first twenty million, we added another three bricks, or almost sixty million.”

“Every customer creates forms. These forms are shared. There's 370 submissions on average per month, right? So 370 people per month per customer are exposed to the product, right?”

“So in these four years, we added these three additional bricks, we added 80,000 plus customers, and we added more than 300 submissions. Three hundred million submissions.”

“When the last year, 22, we only grew 22%, and that was below our average.”

“And we say, okay, we don't have 45,000, now we have a 125,000.”

“They were buying the Enterprises KUs, and they were getting 15 to 22,000 submissions per month.”

“What we did was to shift to total number of submissions. So now we want to increase and we want to reach 1,000,000,002 1,000,000,003 billion submissions as fast and as soon as possible.”

“In the end, the submission is a proxy for value, right? Because when you ask questions, the value is from the answers. So the more answers from more people, the more value you get.”

“What we did was hire a revenue leader, and we brought in all of the go-to-market revenue-related departments. So now, marketing, and sales, and channel sales, and customer care, and customer success, and even pricing and packaging are reporting to that one per…”

“It took us a year to get here, but in the last nine weeks, in terms of the highest valued customers, which is the enterprise SKUs, we've been seeing record levels of new revenue generated.”

“And one of the things that I'm trying to do as part of product strategy is to move it into high frequency niche high night, which is a very productive place to be. So for marketers, for salespeople, I want to make sure that they think of us first, right?”

“In fact, at Typeform, we're trying to maybe invent new, a new twist on freemium just because of some of the things we're seeing for our particular customers.”

“Like at Calendly and also at Typeform, we have three thresholds of increasing activation, right? And we just try to make sure that people go through each one, as many people as possible. And frankly, we try to figure the drop off between the increasing definit…”

“Then you have more well-known players like JotForm, TypeForm, but they can get really expensive. Especially when you're a bootstrap founder, because they have volume-based pricing. So, you know, you collect more than 10 submissions, and you need to start payin…”

“The products around three million in ARR.”

“A bit, bit, bit more than that.”

“We're two. So I act as product manager, designer, and now I'm doing front end development as well. And then I work with a guy called Neil who's just a fantastic, like, product person, super all-rounded, back-end, front-end, just also, you know, great product i…”

“Nothing systematic. Just the same way that Typeform was built and video ask was built. We just wanted to make more human interactions around data collection.”

“We're nearing 500 people. So we are, you know, we flirted with being profitable and then we've reinvested now.”

“We did allow employees to sell, if I remember up to 50% of what they actually had. So there was quite, quite a bit to take off the table, but it was much earlier.”

“I mean, you know, in the next two, three years, we're definitely going to be looking, be in that area of considering it.”

“We're approaching a 100,000 customers now.”

“Fifty million.”

“Around 40 dollars.”

“We've even released a feature soon where it transcribes live in the browser based on listening. It will jump to a different question.”

“We've done like what around 1.4 millionaire ARR in the first year of the product.”

“Yeah, I think we can three X or more by the end of the year.”

“Around around six, 50%, I believe.”

“Yeah, I think I think it's around three percent, three, four percent.”

“No, but, you know, we did have those conversations. I have met with the SurveyMonkey CEO a couple of times, just casual conversations, but that was way in the past. Just for fun, but no, no, nothing, nothing happening there, I can assure you.”

“I would say in the next six months, we wish like based on, yeah, based on a multiple about 15, like, you know, 800, I would say.”

“I mean, I'm gonna have to take a look at this, but I think the number is close to the HubSpot form, sorry, the website form gets a lot you know, over a thousand, whereas the around a thousand a day, and the type form gets about 130 to 180 a day.”

“What is born out in the data is if, you know, on a SurveyMonkey or any other survey tool, the average completion rate is about 20%, and the value of Typeform is that completion rate is around 55%.”

“The company had grown to significant millions of ARR without spending a dime on marketing, because there was inherent network effects from the reality in the product, how people were sharing it.”

“The ASP is around 40 dollars a month.”

“Our sales team is about three people, so.”

“We're now a 190.”

“Total customers around 40,000, plus we have a bunch of free customers as well.”

“We launched the product, 2013. We spent a year in what we called a beta, but I think we just called it beta because we weren't charging at the time. After a year we got, we rolled out the payment plan. It was just one plan called the pro plan.”

“You're a good mathematician.”

“In total, we've done four rounds, as I mentioned, and we raised fifty-two million dollars so far.”

“Yeah, around the five percent mark.”

“We have a lot of serial reactivators in Typhoon because people come in, they do a Typhoon, they churn, then the next Typeform. So they come back. So there's kind of this cyclical thing.”

“So there is I think it's probably now fifty million unique landings a month on, on, on, on forms.”

“Typeform, like Squarespace, I can do a four week trial, Typeform do signups and things like that. I can use Excel as a database. I can use a Google Calendar as a scheduler and SMS trying to connect it all.”

“I had a landing page on Squarespace, signups and feedback forms were done through Typeform, Stripe handled the payments, I did scheduling via Google Calendar, communication with SMS, and my database was Excel.”

“We looked at it quite early in the company's lifetime. They had the product pretty far, but they didn't charge users yet, right? They were kind of in an extended beta version, and we saw the product, and we just really loved it, and so we took a leap there, an…”