Ophelia Brown

Founder & Managing Partner, Blossom Capital · 1 appearance on the record.

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investorfounder@ophelia_brown ↗blossomcap.com ↗

Ophelia Brown leads Blossom Capital, an early-stage venture capital firm she founded to lead Series A rounds in European tech startups. Before establishing Blossom, she was a Principal at Index Ventures and a General Partner at LocalGlobe, investing in companies such as Checkout.com, Robinhood, and Typeform.

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3 assertions · 4 insights · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said7 Episodes1

Everything Ophelia Brown said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Engagement metrics often mask true stickiness in SaaS workflow tools

“Lots of workflow tools claim to be sticky, but actually, unless you're some kind of system of record and you're really needed on a daily basis, a lot of engagement metrics Can actually paint a very different story to how the product is actually being used.”

Ophelia Brown Mar 4, 2019 ▶ 9:10 What You Need to Raise Your Series A (And Why It Isn't $100K MRR)

Insight

Series A unit economics and KPIs never hold at later stages

“Whatever KPIs, whatever cost of acquisition, whatever lifetime value, whatever you show on a deck at your series A is not going to be true by the time of the series B, and definitely not true by the time of the series See, and certainly not true by the time th…”

Ophelia Brown Mar 4, 2019 ▶ 10:25 What You Need to Raise Your Series A (And Why It Isn't $100K MRR)

Assertion Not checkable as stated

Brown sees $10M-$12M Series A rounds close at just $40K MRR

“I mean, I've seen, you know, 10, twelve million dollar series A's happen at 40 K of MRR, and I've seen three, four million dollar series A's happen at a 150 K of MRR.”

Ophelia Brown Mar 4, 2019 ▶ 2:27 What You Need to Raise Your Series A (And Why It Isn't $100K MRR)

Assertion Not checkable as stated

Typeform averaged 55% completion rates compared to SurveyMonkey's 20%

“What is born out in the data is if, you know, on a SurveyMonkey or any other survey tool, the average completion rate is about 20%, and the value of Typeform is that completion rate is around 55%.”

Ophelia Brown Mar 4, 2019 ▶ 6:00 What You Need to Raise Your Series A (And Why It Isn't $100K MRR)

Insight

Brute-forcing paid marketing does not prove early market demand

“If you kind of brute force spent the marketing to get your few customers, that isn't really clear sign that there's a market need for it. Whereas if you've had, A bunch of inbound beads and people kind of self-serve signing up for it. That's the kind of sign t…”

Ophelia Brown Mar 4, 2019 ▶ 11:25 What You Need to Raise Your Series A (And Why It Isn't $100K MRR)

Insight

Proven repeat founders can easily raise Series A rounds at zero MRR

“When we come to the team, and you talk about where you've been before and you want to go out, and you've proven that you can build a product that delivers to hundreds of millions of people, and you're going out for a second time, that's when you can raise a se…”

Ophelia Brown Mar 4, 2019 ▶ 17:34 What You Need to Raise Your Series A (And Why It Isn't $100K MRR)

Assertion Not checkable as stated

Typeform reached millions in ARR with zero marketing spend

“The company had grown to significant millions of ARR without spending a dime on marketing, because there was inherent network effects from the reality in the product, how people were sharing it.”

Ophelia Brown Mar 4, 2019 ▶ 6:33 What You Need to Raise Your Series A (And Why It Isn't $100K MRR)

Appearances (1)

Episode	Date	Speaking time
What You Need to Raise Your Series A (And Why It Isn't $100K MRR)	Mar 4, 2019	14m

Ophelia Brown

Appearances (1)

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