This episode carries Kim Lecha's own address, with nobody on the show putting
questions to them. It still counts as said, and it is kept out of every score on their page.
Kim Lecha, CEO of Typeform, discusses the company's growth deceleration in 2022 that prompted strategic changes.
0:00 / 0:07exact quote · 7.1s
720p mp4 · rendered on demand · StarZero watermark
“When the last year, 22, we only grew 22%, and that was below our average.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Kim Lecha
Insight
Lecha: Submissions are the core proxy for customer value in form software
“In the end, the submission is a proxy for value, right? Because when you ask questions, the value is from the answers. So the more answers from more people, the more value you get.”
Kim LechaJun 4, 2024▶ 12:21This $100m ARR Company Is Making a Major Change to their Q3 2024 Marketing Strategy
Disclosure
Typeform consolidates all go-to-market and pricing teams under one revenue leader
“What we did was hire a revenue leader, and we brought in all of the go-to-market revenue-related departments. So now, marketing, and sales, and channel sales, and customer care, and customer success, and even pricing and packaging are reporting to that one per…”
Kim LechaJun 4, 2024▶ 14:46This $100m ARR Company Is Making a Major Change to their Q3 2024 Marketing Strategy
AssertionSupported
Typeform reached approximately $20M ARR within its first six years
“In this chapter, the company achieved, let's say, the first level, the first step, the first brick, which is more or less around this twenty million. It took six years”
Kim LechaJun 4, 2024▶ 5:08This $100m ARR Company Is Making a Major Change to their Q3 2024 Marketing Strategy
AssertionOpen · timeframe Dec 2018
Typeform's annual growth slowed to 31% in 2018
“But eventually, in 2018, the growth has slowed down to that 31%.”
Kim LechaJun 4, 2024▶ 5:46This $100m ARR Company Is Making a Major Change to their Q3 2024 Marketing Strategy
AssertionNot checkable as stated
Typeform added nearly $60M ARR between 2019 and 2022
“And in the next four years, so, 2019 to 2022, you can see that we accelerated growth And on that first brick, first twenty million, we added another three bricks, or almost sixty million.”
Kim LechaJun 4, 2024▶ 6:21This $100m ARR Company Is Making a Major Change to their Q3 2024 Marketing Strategy
AssertionNot checkable as stated
Typeform customers averaged 370 form submissions monthly
“Every customer creates forms. These forms are shared. There's 370 submissions on average per month, right? So 370 people per month per customer are exposed to the product, right?”
Kim LechaJun 4, 2024▶ 7:07This $100m ARR Company Is Making a Major Change to their Q3 2024 Marketing Strategy
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.
