Supplements
topic on 8 shows · 12 statements across 10 episodes
More or Less 
BigDeal 
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Sourcery 
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20VC
12 statements about Supplements, every show
Franceschetti: 95% of health value comes from basics, not supplements
“Probably in health in general, I think really 95% of the value is just to be consistent and do the right things without going too crazy in terms of I don't know, products that you can take and supplements and all that. If you just have a very balanced life in …”
Prasad: Consumers must rely on brand quality because supplements are poorly regulated
“See, supplements are not well regulated. Right. So you're better off taking from a good brand who has good internal quality systems than rely on a regulatory system to do this.”
Juneja: Gen Z supplement buyers prioritize attractive branding and flavors over price
“Cost is not the most important thing in this Gen Z crowd. I mean, for example, this youth, where if somebody is concerned about his health, he wants a flavor, he wants a good looking, ah, tablet, capsules. I mean, see point is not, ah, bringing the same thing …”
Katzenberg: 95% of the longevity industry is snake oil
“95% of what's going on around it today is snake oil sales. You know, driven by, you know people trying to sell supplements and, you know, new treatments and process that are really not driven by actual science.”
Sam Lessin: Creator-led supplement brands lack sustainable business moats
“But I also think we probably consume a ton of them and we'll consume more of them over time. So, you know, I don't think it's a great, sustainable, deep business where anyone's going to build like the winning mode other than the ones who are like pure or, you …”
Chouksey: I am not taking any health supplements
“I can go on record and tell you guys, I'm not taking anything.”
Dr. Lyon: Whole animal protein cannot be fully replaced by supplements
“I mean, because it's not just about the protein. It's about the food matrix. It's about bioavailable iron and zinc, selenium, creatine, carnitine, and serine. You shouldn't need to take a million different supplements. We didn't evolve that way.”
80% of US healthcare practitioners recommend supplements to their patients
“And if you look across the U S for example, 80% of practitioners recommend supplements to their patients.”
Parr: Repackaging unapproachable, proven supplements creates huge business opportunities
“I like these ideas of taking a fiber, an ashwagandha, a kava, something that Has decades or centuries of like proven usage, but it doesn't, it's not packaged in a way that seems very approachable. I think that's a very fascinating way to go about this.”
Puri: Dietary supplements represent the ideal direct-to-consumer e-commerce model
“Supplements, super high margin. Supplements are repeat purchase consumables. Supplements get bought by you know, bigger companies all the time. So the exit market is fantastic. The multiples are good. Supplements can go into retail really well. The inventory i…”
Mukesh Bansal: Supplement Users Must Track Blood Markers Regularly
“I think one has to continuously measure yourself. You know, taking supplements and not measuring, you know, and it's quite involved, you know, expensive, you know, you have to, but there are hundreds of blood markers and many other tests because you put someth…”