Puri: Dietary supplements represent the ideal direct-to-consumer e-commerce model
Shaan Puri · Finding +$1M Businesses From Weird Trends (#523) · Nov 27, 2023 · at 57:01
Shaan Puri, entrepreneur and host of My First Million, breaks down the unit economics and operational advantages of launching a dietary supplement brand.
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“Supplements, super high margin. Supplements are repeat purchase consumables. Supplements get bought by you know, bigger companies all the time. So the exit market is fantastic. The multiples are good. Supplements can go into retail really well. The inventory is very simple. You only have, like, a limited number of SKUs that you need to deal with. Usually they're made in the United States, so your cycle time is very low, which means that you don't have a bunch of money tied up in inventory at any given time. You might even have negative cash conversions, so there's all these benefits of the supplement category if you could be in it.”
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