Search Advertising
topic on 6 shows · 9 statements across 8 episodes
Acquired 
Founder's Journal 
Another Podcast 
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9 statements about Search Advertising, every show
Shevelenko: Ads alongside AI search answers undermine perceived accuracy
“When a core value prop of perplexity is accuracy it's really hard to reinforce that to users when you also have ads running alongside the answer.”
Albergotti: Google is a good long-term bet despite threatened search ads
“Google of all the companies has so much going for it, right? I think they're a pretty good long-term bet, but this cash cow, you know, search advertising thing is like, you know, totally threatened by this new model.”
Auction-based search exhibits increasing returns to scale as volume grows
“Having marketplace liquidity means you always generate the most revenue per search versus other smaller search engines. So it's not just that unit costs go down, it's that as they scale their revenue per search actually goes up due to the auction system.”
Yarats: AI search monetization will feature fewer but more expensive clicks
“So there is gonna be few, few clicks, but each click is gonna be more expensive.”
Pujji: Search ads are the best starting place for built-in demand businesses
“Typically if you're in a business that has demand built in, meaning people come and search for it, like insurance is very common in this way, or travel search is a way better way better place to start.”
Evans: Generative AI does not destroy search advertising economics
“I mean, this is kind of, you know, like the kind of the, like the first five minute reaction to GPT, 3.5 is this is a catastrophe for search advertising, which you kind of pull back and think, well, it's already not actually, you know, if I get, I can go to ch…”
Evans: Google did not invent search advertising
“Search advertising wasn't invented by Google, it was invented by somebody else, and they presented, I think it was at a TED talk, and everyone started booing, and they thought this was evil, like, you're corrupting search results. You're letting pay to people …”
Evans: AI answers create an economic dilemma by eliminating ad-generating clicks
“If we just give you the answer, then you're not clicking on an ad. And there's always that tension of like, what's the real estate here? Do we show you the answer when you click on it? If I said, oh, what's the best right to do this? You just, you give me a li…”